Masterclasses


Branding A Sustainable Business

  • 5-Part Masterclass

This month's masterclass is all about branding. A clear and well thought out brand strategy will help you attract and keep your ideal customers. Branding isn't just designing a logo and sticking to a colour scheme, it's in everything you do from your name, logo, website, blog, social media platforms, tone of voice, photography, email signature, the way you answer the phone - even the events you participate in and people who you collaborate with. It's about expressing what you stand for and de...

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Building a Healthy and Happy Work Culture

  • 6-Part Masterclass

Start the New Year the right way and throw yourself into managing your mental health and focussing on building a happy and healthy work culture - both for yourself and those around you. After all, according to Liz Earle (as you'll soon discover), the two most important assets in business are yourself and your team. This Masterclass will teach you how to look after both.

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Demystifying Certifications & Standards

  • 6-Part Masterclass

Transparency in your production and communicating your ethics is more important in business than ever before. Certifications and standards are an excellent way of expressing a brand’s values to customers, but understanding and navigating them can be overwhelming. From, “Which is the best one?”, to, “Are they necessary?”, there is a cataclysm of questions to answer before deciding the certified materials you want to work with, what to ask for from your suppliers and even whether you should con...

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Eco-Friendly Inks and Printing

  • 6-Part Masterclass

The apparel industry alone accounts for 6.7% of the world’s greenhouse gas emissions, with more than 50% attributed to three phases: 15% to fibre production, 28% to yarn preparation, and the highest, a staggering 36% associated to dyeing, printing and finishing. Like any industrial process, textile printing requires raw materials, consumes energy and produces waste.

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Eco-Packaging for your Sustainable Brand

  • 7-Part Masterclass

One of the biggest campaigns of 2018 - the eradication of single-use plastics, has exposed the difficulty of sourcing alternative packaging solutions. So, we bring you this month's masterclass to help you find more sustainable solutions for packaging your products!

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Ethical Fabrics And Why We Need To Use Them

  • 6-Part Masterclass

This month's masterclass is all about… fabrics (my favourite subject)! We'll dive into the world of ethical fabrics, specifically, why we need to be using them to create products.For me, working in a more sustainable way means combatting fast, disposable fashion. And if you're going to make a product that transcends seasons and will be cherished by your customer for years, if not decades to come, then it needs to stand the tests of time and do so in a way that doesn't harm the environment or ...

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From Design To Product

  • 5-Part Masterclass

Our focus this month is on The Design Process; from first sketch, to getting your designs ready for your production house, we're covering everything you need to know. We're so honoured to have the expertise of award winning fashion consultant, James Hillman, for this Masterclass. Charlie also takes us through some great ways you can think about sustainability and ethics within your design. And to round it off, we have the most amazing interview with a brand who have created the first ever 100...

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Funding Your Design Business

  • 4-Part Masterclass

This month we're focusing on the all important question: how are you going to fund your design venture?The road to success can be expensive in the fashion and design world. There are high upfront costs to create each product, and it takes time for your initial investment to yield profit.Not everyone has the funds to start a brand right off the bat. So, you many have to find other sources to fund your venture before your brand is fully functioning and profitable. Fortunately, there are many fu...

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Growing and Scaling Your Design Business

  • 1-Part Masterclass

You’ve finally launched your brilliant, sustainable business idea, your sales channels are performing well, and operations are running like clockwork - well, more or less! Now you have the foundations, how do you go about navigating those next tricky steps to growth? Scaling doesn’t just mean turning your small business into a big business; it’s a slow process to build up from your foundations. An important place to start is to ask whether your business is ready. This month’s masterclass empo...

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How To Build A Sustainable Business Model

  • 2-Part Masterclass

This month's masterclass is all about Sustainable Business Models: the foundation of any successful, ethical company! To me, a sustainable business is about creating a profitable venture with longevity, that also doesn’t exploit any of the people in it or the raw materials used to make its products.

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How to Build an Authentic & Powerful Social Media Presence

  • 5-Part Masterclass

It's easy to forget just how powerful social media can be. Businesses aren't handed that many opportunities to reach millions of customers worldwide absolutely free! There's no doubt that social media has become one of the most critical aspects of digital marketing - and it shows no sign of slowing down. No matter what you sell and who you sell it to, using social media as a marketing tool can help to grow your brand, get in front of target influencers and buyers, and ultimately, increase you...

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How To Manufacture Products Responsibly

  • 9-Part Masterclass

There’s a huge learning curve when it comes to the world of production - and even more so when you also want to produce ethically. Figuring out the lingo, becoming familiar with the processes and systems, and understanding the way things work, are all absolute musts if you want to avoid mistakes, headaches, and mishaps. We've dedicated this month to help you navigate through this mammoth of a task, with clear, step-by-step instructions on how you can work your way to a responsible, transparen...

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Mastering Dyes And Finishes

  • 9-Part Masterclass

Dyeing and finishing textiles is an area that comes under a lot of scrutiny, and it's not surprising; the processes require an enormous amount of resources, and used irresponsibly, can have dangerous effects on workers and wearers, and cause devastating environmental atrocities. But it's not all doom and gloom! And this Masterclass will soon prove it.We've structured this Masterclass to first outline the issues that different dyeing methods cause, then look at how to counteract these problems...

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Mastering Your Online Presence

  • 5-Part Masterclass

Having an incredible, inviting online presence that your audience can find, respond to and ultimately, purchase from, is an absolute must. Whether you’re selling a product or service, or just raising awareness about you, your brand or your project, your website is the window to you and a reflection of your brand. This month, learn all of the things you need to do to present your brand in the best light, and how to start getting your name out there! We’re talking SEO, lead funnels, product pho...

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PR & Communications for Responsible Brands

  • 9-Part Masterclass

Establishing an effective PR strategy for your brand, especially when it comes to sustainability, can be a complicated process. Ensuring your brand is reaching the correct audience, and producing the outcomes you are looking for can be particularly challenging. To help you navigate the tricky world of PR, and the various methods through which you can tackle this process, we've enlisted the help of some industry professionals.We've structured this Masterclass first to outline the difference be...

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Pricing Ethical Products And Finances

  • 4-Part Masterclass

An incorrectly priced product range could make or break a business. A question the ethical clothing industry is consistently faced with is, how much are people willing to spend on sustainable fashion? Coupled with the challenges of starting a business without economies of scale, the task of setting prices can quickly become overwhelming. This masterclass will help you make sense of the numbers and economic terminologies so you can find the right pricing strategy for your product, crucial for ...

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Reshoring: Local Manufacturing and Raw Materials

  • 6-Part Masterclass

There have long been many misconceptions around manufacturing locally - that it is extortionately more expensive than offshoring, and that factories are few and far between, and challenging to find. However, more and more frequently, brands are starting to notice the benefits of manufacturing locally, and are bringing their production back to where they are based.This month we look at the difficulties some brands may face with local manufacturing, bust some myths about the downsides of produc...

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Responsible Knitwear Production

  • 6-Part Masterclass

The knitwear industry is a very complex and varied industry, especially when you take into account the difficulties that can be faced creating sustainable and ethical knitwear products. We decided to put together this masterclass to help shine a lot on some of the difficulties faced when producing responsible knitwear, and the various ways in which you can overcome this.We've structured this Masterclass to first outline the basic principles of Knitwear, including what can be defined as knitwe...

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Sourcing Sustainable Trims & Haberdashery

  • 7-Part Masterclass

Sourcing sustainable trims and haberdashery comes with its own complexities. This masterclass will highlight some vital things to consider in the design stage of your products, and shine a light on how source trims that are kind to the planet and the people who make them.We've structured this Masterclass first to discuss the most commonly used trims, then the key things to think about before you begin your design, followed by a matrix of ethical trim and haberdashery suppliers to buy from, an...

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Technology & Systems To Maximise Sustainability & Profitability

  • 7-Part Masterclass

Sustained profitability depends on efficiency. Efficient and streamlined businesses save time and stress, increase revenue while reducing expenses and are infinitely easier to scale. You can't become productive in a crisis, so it's imperative that you start to implement systems into your business from the getgo. But it's not just about your bottom line, using technology can also help you to make your production more environmentally responsible. In this Masterclass, discover the systems, techn...

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Where & How To Sell: Getting Started & Going It Alone

  • 7-Part Masterclass

There's one simple thing that all businesses require in order to be viable, and that is sales! Without them, we simply don't have a business. This month, we'll focus on how to thrive "going it alone". As you'll soon find out from the founder of Field of Ponies, for the first time in many years, entrepreneurs can truly challenge the status quo and single-handedly take on retail giants.We'll discuss the avenues you can take to get your product to market and hear from those who have been there a...

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Where & How To Sell: Wholesale, Agents & Online Marketplaces

  • 6-Part Masterclass

It's not unusual for a business to have a multi-pronged attack when deciding how and where to sell. The advent of digital marketing and social media has changed the way you can do things, so while you don't necessarily have to travel a conventional path, we thought it was important that we cover the more traditional methods of selling too. We've enlisted expert help and advice to cover trade shows, fashion shows, selling into boutiques and online marketplaces and how to find and use an agent....

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