Masterclasses


Blogging for Businesses

with our industry experts
  • Holly Rose
  • James Bradley Ross
  • Francesca Willow
  • Indie Foolheea

In just the past few years, we've witnessed the rise of blogging from a fun pastime to its present heights as a powerful business marketing tool. Blogs are now a common tool for brands to increase awareness about their mission and their products, with the potential of driving thousands, even millions, of visitors to a website each month.With this potential in mind, it's vital to be aware of the tricks bloggers use to keep their content fresh, relevant and engaging. Anyone can write a blog pos...

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Technology and Systems To Maximise Sustainability and Profitability

with our industry experts
  • Kat Soper
  • Nataliya Makulova
  • Clare Evans
  • Ivana Ojukwoo
  • Zoe Partridge
  • Lynn Wilson
  • Jessi Baker
  • Kirsty Emery

Sustained profitability depends on efficiency. Efficient and streamlined businesses save time and stress, will increase revenue while reducing expenses, and are infinitely easier to scale. You can't become productive during a crisis (though of course we tried during the coronavirus pandemic), so it's imperative that you start to implement systems into your business from the get-go.But it's not just about your bottom line; using technology can also help you to make your production more environ...

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Producing a Responsible Underwear and Lingerie Line

with our industry experts
  • Nicola Hopkins
  • Joanna Blein
  • Kristen Anderson
  • Primrose Matheson
  • Simone Seisl
  • Stephanie Devine

Designing and producing a sustainable, comfortable, and beautiful intimate apparel line is within reach thanks to the help of this in-depth Masterclass from The Sustainable Fashion Collective. Led by Nicola Hopkins, founder of expert product development studio Bold Intimates which focuses on sustainable lingerie and swimwear, the technical lessons guide you step-by-step through the key considerations for sustainable sourcing, pattern cutting, stitching and sizing for underwear. Nicola's appro...

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Recycled Fabrics: the Social, Economic and Environmental Impacts

with our industry experts
  • Jenny Fredricsdotter
  • Arthur op den Brouw
  • Charlie Bradley Ross
  • Cyndi Rhoades
  • Purva Chawla
  • Adele Orcajada
  • Dorothee Sarah Spehar
  • Kyle Parsons
  • Jack Ostrowski
  • Stephanie Steele

Currently, less than half of used clothes are collected for reuse or recycling when they reach their end-of-life, leading worn (and sometimes unworn) garments to be discarded in landfill sites. This staggering statistic implicates both consumers and brands in the environmental and social consequences of fashion waste - so how can you, as a business, produce more responsibly and consciously and use your platform to engage audiences with the conversation around circular design?This Masterclass ...

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Reshoring: Local Manufacturing and Raw Materials

with our industry experts
  • Kate Hills
  • Simon Middleton
  • Charlie Bradley Ross
  • Laura Sansone
  • Paris Hodson
  • Ellen Rock
  • Flavia Amadeu
  • Banu Sipahi

There have long been many misconceptions around manufacturing locally - that it is extortionately more expensive than offshoring, and that factories are both few and far between, and challenging to find. However, more and more frequently, brands are starting to notice the benefits of manufacturing locally and are bringing their production back to where they are based.In this Masterclass we look at the difficulties some brands may face with local manufacturing, bust some myths about the downsi...

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Responsible Knitwear Production

with our industry experts
  • Charlotte Cameron
  • Charlie Bradley Ross
  • Sue Blacker
  • Ruby Lee
  • Hall Watts
  • Kirsty Emery
  • Katie Jones
  • Alison Baker
  • Timothy Andrews
  • Kate Morris
  • Erika Knight
  • Rachel Carvell-Spedding

The knitwear industry is very complex and varied, especially when you take into account the difficulties that can be faced creating sustainable and ethical knitwear products. In this Masterclass, we shine a light on some of the challenges faced when producing responsible knitwear, and the various ways in which you can overcome this.We've structured this Masterclass first to outline the basic principles of knitwear, including what can be defined as knitwear, and how it is made. We then look at...

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Sourcing Sustainable Trims & Haberdashery

with our industry experts
  • Charlie Bradley Ross
  • Rob Ianelli
  • Rachel Clowes
  • Hoyan Ip
  • Rob Nicoll
  • David Courtney

Sourcing sustainable trims and haberdashery comes with its own complexities. This Masterclass will highlight some vital considerations for the design stage of your products, and shine a light on how to source trims that are kinder to the planet, and better for the people who make them too.We've structured this Masterclass first to discuss the most commonly used trims, then the key things to consider before you begin your design process. We then follow with a matrix of ethical trim and haberda...

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Starting a Sustainable Activewear Label

with our industry experts
  • Vicki Wallis
  • Lilly Richardson

For designers and entrepreneurs approaching the activewear market, there are a huge range of opportunities to choose from. From performance running gear, skiwear, leggings, to sports bras, each market comes with its own set of challenges and considerations. But sustainability remains one of the biggest. However, there are opportunities for new and existing brands to change the way the industry operates. Synthetic fabrics made from petrochemicals are being traded for recycled ocean waste, inno...

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How To Build A Sustainable Business Model

with our industry experts
  • Charlie Bradley Ross
  • Sophie Slater
  • Sarah Neville
  • Gary Cliffe
  • Shilpa Bilimoria
  • Cristina Orsini
  • Nida Gonul
  • Rui Tati

This Masterclass is all about Sustainable Business Models: the foundation of any successful, ethical company - and in fact, should be the basis of any business for it to bring solutions, profit and pleasure to the world. A sustainable business is about creating a profitable venture with longevity, that doesn’t require exploitation of people or resources.In this Masterclass you will learn:What traditional business models look like, and how sustainable ones differHow to access what your values ...

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The Design Process: From Design To Product

with our industry experts
  • Charlie Bradley Ross
  • James Hillman
  • Alicia Lai

Our focus for this Masterclass is on The Design Process; from the first sketch to getting your designs ready for your production house, we're covering everything you need to know. We're honoured to have the expertise of award-winning fashion consultant, James Hillman, for this Masterclass. Charlie also takes us through ways you can think about sustainability and ethics within your designs. We also have invaluable information on developing technical packs for your factories, and how to design ...

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PR & Communications for Responsible Brands

with our industry experts
  • Nirali Malji Shah
  • Stephanie Sica
  • Charlie Bradley Ross
  • Kresse Wesling
  • Safia Minney
  • Bel Jacobs
  • Georgina Wilson-Powell
  • Lenna Lou
  • Rachele Gonzaga
  • Jennifer Hakim
  • Sophie Dunster
  • Alicia Lai
  • Emma Ware

Establishing an effective PR strategy for your brand, especially when it comes to sustainability, can be a complicated process. Ensuring your brand is reaching the correct audience, and producing the outcomes you are looking for, can be particularly challenging. To help you navigate the tricky world of PR, and the various methods through which you can tackle this process, we've enlisted the help of some industry professionals.We've structured this Masterclass first to outline the difference b...

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The Environmental Impacts of Washing and Laundry

with our industry experts
  • Neil Lant
  • Fred Holzhauer
  • Emily Broughton
  • Ludovic Blanc

Plastics discovered in water systems, and even in our bodies, has emerged as a critical environmental concern of our age. As much as 63% of all clothing is made from plastics, which means the implications of the textile and fashion industry's role in this disaster is vast. And even aside from the issues of microfibres, toxic chemicals emitted from dyes and laundry detergents, heavy water consumption in the production of cotton and laundry processes, and high energy consumption from our relian...

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Trends and Trend Forecasting for Sustainable Fashion Brands

with our industry experts
  • Charlie Bradley Ross
  • Victoria Rogers

Any business striving for success should be keeping an eye on key trends in their industry. And in no other industry is this more important than fashion, where trends make the world go round, so to speak, driving new collections and new business. In the current fashion climate, trends have become synonymous with the damaging habits of fast fashion retailers who manufacture high volumes of clothing in styles that are quickly discarded. However, by no means should sustainable fashion brands ign...

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Understanding Responsible Wool Production

with our industry experts
  • Stephanie Steele
  • Martin Brambley
  • Jen Hunter
  • Babs Behan
  • Benjamin Itter
  • Mandar Jayawant
  • Valina Bowman-Burns
  • Becca Rawlings
  • Shankar Dhakshinamoorthy
  • Edzard van der Wyck

Wool is one of the oldest fibres out there, used in clothing production for millennia and loved for its softness and warmth, properties that have come to be synonymous with luxury and comfort. It's also incredibly durable, lightweight and can be easily made waterproof, which has seen it hold its own in the performance wear market even up against synthetics and innovative materials in recent years.However, the ethical and animal welfare issues associated with sheep farming have downgraded it a...

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Upcycling & The Circular Economy

with our industry experts
  • Charlie Bradley Ross
  • Josie Warden
  • Eleanor O'Leary
  • Elen Newcombe-Ling
  • David Courtney
  • Niccolò Cipriani
  • Xenia Sidorenko
  • Linda Thomas

Clothes production today is at crisis point – with between 80 to 100 billion garments manufactured each year and 15 million tons of used textile waste generated each year by the United States alone – the figures aren’t stacking up in favour of the planet. Designers, responding to calls to radically overhaul the fashion system, are embracing the principles of the circular economy, but if they are to generate impactful change, we’ll all have to get on board.In this Masterclass, we unpack the ci...

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Where and How To Sell: Getting Started and Going It Alone

with our industry experts
  • Deborah Lynch-Shyllon
  • Julie Bérubé
  • Julie Middleton
  • Ilona Marasea
  • Wendy Batten
  • Melanie Brooks
  • Christine Knott

There's one simple thing that all businesses require to be viable, and that's sales! Without them, we don't have a business. This Masterclass focuses on how to thrive "going it alone". As you'll soon find out from the founder of Field of Ponies, entrepreneurs today can truly challenge the status quo and single-handedly take on retail giants.We discuss the avenues you can take to get your product to market, and hear tips from those who have been there and done it. You'll also discover how to o...

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Where & How To Sell: Wholesale, Agents & Online Marketplaces

with our industry experts
  • Saumen Kar
  • Jade Maria Burrowes
  • Charlie Bradley Ross
  • Davina Ebikeme
  • Caroline Henne
  • Paula Haunit
  • Kate Richards
  • Alicia Taylor
  • Victoria Irving

It's not unusual for a business to have a multi-pronged attack when deciding how and where to sell.The advent of digital marketing and social media has changed the way you can do things, so while you don't necessarily have to travel a conventional path in your business, we thought it was important to cover the more traditional methods of selling for the fundamental understanding.We've enlisted expert help and advice to give guidance on trade shows, fashion shows, selling into boutiques and on...

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Working With Sustainable Cellulosic Fibres

with our industry experts
  • Paola Masperi
  • Jenny Hulme
  • Ricardo Garay
  • Mery Díez Herbosa
  • Jenny Fredricsdotter
  • Stephanie Steele
  • Maria Cuji

Man-made cellulosic fibres such as Rayon, Lyocell and Modal are produced from natural materials and are a mainstay of the fashion industry today, providing a viable sustainable alternative to harmful synthetic fabrics. This is on the condition, of course, that the wood pulp used to make the fibres is not from forests under risk of deforestation or harmful chemicals are not being used in treatment. Likewise with cotton, another cellulosic fibre perceived to be sustainable because of its natura...

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Finances and Pricing Ethical Products

with our industry experts
  • Mirela de Lacerda
  • Thierry Bayle
  • Jeroen van der Heide
  • Maria Pesin
  • Charlie Bradley Ross
  • Sophie Dunster

An incorrectly priced product range could make or break a business. A question the ethical clothing industry is consistently faced with is, how much are people willing to spend on sustainable fashion? Coupled with the challenges of starting a business without economies of scale, the task of setting prices can quickly become overwhelming. This Masterclass will help you make sense of the numbers and economic terminologies so that you can find the right pricing strategy for your product: crucial...

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How to Build an Authentic And Powerful Social Media Presence

with our industry experts
  • Holly Rose
  • Indie Foolheea
  • Charlie Bradley Ross
  • Francesca Willow
  • Sam Burgess
  • Theresa Walsh

It's easy to forget just how powerful social media can be. Businesses aren't handed that many opportunities to reach millions of customers worldwide (relatively) free. There's no doubt that social media has become one of the most critical aspects of digital marketing - and it shows no sign of slowing down, especially in times of crisis.No matter what you sell and who you sell it to, using social media as a marketing tool can help to grow your brand, get in front of target influencers and buye...

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Branding A Sustainable Business

with our industry experts
  • Barney Bryant
  • Andrew Holder-Ross
  • Simona Campli
  • Harry Hurd
  • Bobby Allen
  • David Fyfield
  • Rebecca Dallimore

A clear and well thought out brand strategy will help you attract and keep your ideal customers. Branding isn't just designing a logo and sticking to a colour scheme, it's in everything you do; from your name, logo, website, blog, social media platforms, tone of voice, photography, email signature, the way you answer the phone - even the events you participate in and people whom you collaborate with. With help from our incredible guest experts, navigate the world of branding and build yo...

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Ethical Fabrics And Why We Need To Use Them

with our industry experts
  • Charlie Bradley Ross
  • Alice Hyllstam
  • Flavia Amadeu
  • Shankar Dhakshinamoorthy
  • Ellen Rock
  • Sofia Ilmonen

This Masterclass is all about fabrics, led by founder of this The Sustainable Fashion Collective and our sister business Offset Warehouse. We'll dive into the world of ethical materials, and specifically why we need to be using them to create our responsible products."For me, working more sustainably means combatting fast, disposable fashion. To make a product that transcends seasons and is cherished for decades to come, it needs to stand the test of time in a way that doesn't harm the enviro...

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Building a Healthy and Happy Work Culture

with our industry experts
  • Liz Earle
  • Amisha Ghadiali
  • Zoe Partridge
  • Jen Gale
  • Charlie Bradley Ross
  • Kerrie-Anne Bradley
  • Lila O'Farrell
  • Sarah Garton
  • Jo Garside

The two most vital assets to your business are you and your team - according to Liz Earle as you'll find out - so in this Masterclass we look at strategies to help guide mindfulness and accountability in your work environment, advice on goal setting and leadership without increasing anxiety, and as always with our approach, real life case studies from those who have navigated the complexities of starting from scratch.In this Masterclass you will learn:How to maintain energy and positivity lev...

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Copywriting for Ethical Design Brands

with our industry experts
  • Sabine Harnau
  • Tom Hunt

How do you communicate with your customers? In an increasingly digital world, the written word holds magical powers – although many brands are not unlocking the full potential of their copy and falling into common pitfalls, such as preaching and greenwashing.This Masterclass is led by strategic copywriter, Sabine Harnau, who specialises in turning marketing strategy into a force for good. Her expertise in crafting beautiful, engaging copy that converts will help your ethical brand tell its ow...

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Creating a Responsible Childrenswear Brand

with our industry experts
  • Tze Ching Yeung
  • Ali El Idrissi
  • Stephanie Steele
  • Georgie Rees
  • Charlotte Morley
  • Louise Morton
  • Santi Mallorqui Gou
  • Josie Bragg

Responding to heightened concerns raised in recent years about the wasteful nightmare that has been the childrenswear industry, brands have started to adapt to more sustainable and ethical models. Looking towards the resale market, rental and subscription platforms, extendable and customisable features, brands and businesses are exploring key trends from the sustainable fashion space and are successfully integrating them into kidswear.Behind the helm of many of these brands, we often find a r...

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Demystifying Certifications & Standards

with our industry experts
  • Charlie Bradley Ross
  • Paola Masperi
  • Sandra Capponi
  • Gus Bartholomew

Transparency in your production and communicating your ethics is more important in business than ever before. Certifications and standards are an excellent way of expressing a brand’s values to customers, but understanding and navigating them can be overwhelming. From “Which is the best one?” to “Are they necessary?”, there is a cataclysm of questions to answer before deciding the accredited materials you want to work with, what to ask of your suppliers and even whether you should consider be...

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Eco-Friendly Inks and Printing

with our industry experts
  • Nick Morley
  • James Edmondson
  • I Dress Myself
  • Beki Gowing
  • Charlie Bradley Ross
  • Paige Bolahood

The apparel industry alone accounts for 6.7% of the world’s greenhouse gas emissions, with more than 50% attributed to these three phases: 15% to fibre production, 28% to yarn preparation, and the highest, a staggering 36% associated to dyeing, printing and finishing. Like any industrial process, textile printing requires raw materials, consumes energy and produces waste.In this Masterclass, we compare the negative impacts of different printing processes and inks and explore strategies to com...

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Eco-Packaging for your Sustainable Brand

with our industry experts
  • Saloni Doshi
  • Melissa Tatko
  • Daphna Nissenbaum
  • Ehab Sayed
  • Maggie Marilyn
  • Charlie Bradley Ross
  • Anne Shauer-Gimenez
  • Martha Silcott
  • Paige Bolahood

One of the biggest campaigns of 2018 - the eradication of single-use plastics, has exposed the difficulty of sourcing alternative packaging solutions. So, we bring you this month's masterclass to help you find more sustainable solutions for packaging your products!We have structured this masterclass to start with how to go about choosing the right type of sustainable packaging for your brand, with some technical insights into reusable, recyclable and innovative solutions, before moving on to ...

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Building Communities With Ethical Events

with our industry experts
  • Rachel Kan
  • Charlie Bradley Ross
  • Michelle Heng
  • Barley Massey
  • Sarah Klymkiw
  • Claire Wellesley-Smith
  • Emma Mathews

Communities are about engaged and active members, who care passionately about a likeminded cause together. Organising your own community fashion events can engage people with your brand in a more profoundly integrated and authentic manner, and will propel your business and cause far into other audiences through the power of conversation. Whether you are exploring the potential of simply a talk or panel discussion, the more involved fashion show or pop-up fair, or creative upcycling ...

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Ethical Ways To Work With Leather

with our industry experts
  • Alice Robinson
  • Zoë Powell
  • Martina Spetlova
  • Scott Joseph
  • Brigitte Kaltenbacher
  • Mark Raymond
  • Zuzana Gombosova
  • Banu Sipahi

The lack of transparency within the leather industry has earned it a bad reputation among designers and brands. But practices such as using leather byproducts, plant-based, organic tanneries, and making sure you're up-to-speed with the latest certifications and standards, make it possible to use animal leather in an ethical and sustainable way today. If animal products don't meet your personal ethical choices, designers are spoilt for choice with the range of vegan leathers and biomaterials o...

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Mastering Your Online Presence

with our industry experts
  • Charlie Bradley Ross
  • Connie di Gennaro
  • Tom Hunt
  • James Bradley Ross
  • Rawan Maki

Having an incredible, inviting online presence that your audience can find, respond to and ultimately, purchase from, is an absolute must. Whether you’re selling a product or a service, or just raising awareness about your brand, your website is the window to you and a reflection of your brand. In this Masterclass, discover how to present your brand in the best light and start getting your name out there. We’re talking SEO, lead funnels, product photography, how to sell deadstock, excellent c...

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Extending the Life of Textiles and Clothing

with our industry experts
  • Alexandra Bruce
  • Layla Sargent
  • Emma Mathews
  • Tom Van Deijnan
  • Rachael Z. Miller
  • Jack Ostrowski
  • Stephanie Steele

Over the past 50 years, sewing and mending skills have dropped off the curriculum in schools. Thanks to the widespread availability of ready-to-wear clothing, consumers are more likely to discard and repurchase than find a way to bring their treasured garment back to life. Clothing today is consumed at an astonishing rate, leaving an as yet unimaginable footprint behind on the environment. In the UK alone, we send over 300,000 tons of clothing to landfill each year. (Source: WRAP)How can fash...

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Funding Your Design Business

with our industry experts
  • Indre Butkevicute
  • Nick Howe
  • Lisa Stanley
  • Martha Silcott
  • Raimonda Jankunaite

In this Masterclass, we focus on the all-important question: how are you going to fund your design venture?The road to success can be expensive in the fashion and design world. There are high upfront costs to create each product, and it takes time for your initial investment to yield profit. Not everyone has the funds to start a brand. So, you may have to find other sources to fund your venture before your brand is fully functioning and profitable. Fortunately, there are many funding options ...

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Growing and Scaling Your Design Business

with our industry experts
  • Nick Howe
  • Jeroen van der Heide
  • Maria Pesin
  • Helen Roberts
  • Tom Broughton
  • Kat Luckock
  • Charlie Bradley Ross
  • Sarah Marks
  • Scott Harrison
  • Joshua Coombes
  • Tze Ching Yeung

You’ve finally launched your brilliant, sustainable business idea, your sales channels are performing well, and operations are running like clockwork - well, more or less! Now you have the foundations, how do you go about navigating those next tricky steps to growth? Scaling doesn’t just mean turning your small business into a big business; it’s a slow process to build up from your foundations. An important place to start is to ask whether your business is ready. This Masterclass empowers ent...

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Introduction to Pattern Cutting

with our industry experts
  • Nina Redman
  • Laura Mackay
  • Eve Tokens
  • Franki Campbell

Creating patterns for clothing and accessories production is a skilled practice. The detail and technique behind each pattern ensure that products are made to specification with a minimal margin of error. If you lack the technical skill or time needed to transform creative vision into an actual product, you may opt to hire a professional pattern cutter.At the Sustainable Fashion Collective, we believe that a basic understanding of pattern cutting will enrich your ability as a designer running...

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Launching an Eco Swimwear Label

with our industry experts
  • Vicki Wallis
  • Jo-Anne Godden
  • Nichole de Carle
  • Philippa Thackeray
  • Paige Bolahood

Want to break into the sustainable swimwear market? Innovation in swimwear production makes it an exciting space for sustainable design. However the swim market is also notoriously competitive and difficult to launch into. In this Masterclass, presented by sustainable fashion and swimwear consultant, you'll gain a clear introduction to this booming market and an in-depth guide to starting an eco-swimwear label, covering marketing, sustainable design practices and manufacturing.Vicki Wallis is...

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Manufacturing Responsible Accessories and Leathergoods

with our industry experts
  • Tom Broughton
  • Vedrana Damjanovic
  • Amy Morris
  • Alicia Lai
  • Charlotte Bingham-Wallis
  • Katie Young Gerald
  • Clovo Brand
  • Jessica Kruger
  • Valentina Karellas
  • Charlie Bradley Ross

Whether you want your fashion accessory line to consist of big and bold, collectable statement pieces, or practical, easy-to-coordinate essentials, there are ethical manufacturing options open to all. There are more materials out there than ever before for designers and brands seeking alternatives to animal leathers, virgin plastic components, or polyester and nylon fabrics, which meet even the high demands of performance for accessories that are crucial to securing brand loyalty and creating...

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How To Manufacture Products Responsibly

with our industry experts
  • Charlie Bradley Ross
  • Dessy Tsolova
  • Maeve Wadge
  • Kat Luckock
  • Corban Bryant
  • Charlotte Instone
  • Joanna Hamer
  • Charlotte Bingham-Wallis

There’s a huge learning curve when it comes to the world of production - and even more so when you also want to produce ethically. Figuring out the lingo, becoming familiar with the processes and systems, and understanding the way things work, are all absolute musts if you want to avoid mistakes, headaches, and mishaps. We've dedicated this Masterclass to help you navigate through this mammoth of a task, with clear, step-by-step instructions on how you can work your way to a responsible, tran...

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Mastering Dyes And Finishes

with our industry experts
  • Society of Dyers & Colourists
  • Tyler Stoltzfus
  • Charlie Bradley Ross
  • Flora Arbuthnott
  • Vincent Decléty
  • Rob Jones
  • Sofia Ilmonen
  • Paul Cowell
  • Alice Hyllstam

Dyeing and finishing textiles is an area that comes under a lot of scrutiny, and it's not surprising; the processes require an enormous amount of resources, and used irresponsibly can have dangerous effects on workers and wearers, and cause devastating environmental atrocities. But it's not all doom and gloom! And this Masterclass will soon prove it.We've structured this Masterclass to first outline the issues that different dyeing methods cause, then look at how to counteract these problems ...

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Zero Waste Fashion

with our industry experts
  • Charlie Bradley Ross
  • Jenny Tiramani
  • Eve Tokens
  • Franki Campbell
  • Tze Ching Yeung
  • Olga Bagautdinova
  • Camilla Carrara
  • Timo Rissanen

Some of today's leading designers use zero-waste techniques in sustainable fashion, and you too can learn to apply them in your designs, helping to work towards eliminating the 15% of textiles that go to waste in the cutting room.In this Masterclass, you'll uncover a range of lesser-known sources to inspire zero waste designs, practical techniques for zero waste pattern cutting, and advice on applying circular lifecycles within your business. We interview designers working at the cutting edge...

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