Masterclasses


Blogging for Businesses

with our industry experts
  • Holly Rose
  • James Bradley Ross
  • Francesca Willow
  • Indie Foolheea

In just the past few years, we've witnessed the rise of blogging from a fun pastime to its present heights as a powerful business marketing tool. Blogs are now a common tool for brands to increase awareness about their mission and their products, with the potential of driving thousands, even millions, of visitors to a website each month.With this potential in mind, it's vital to be aware of the tricks bloggers use to keep their content fresh, relevant and engaging. Anyone can write a blog pos...

Dive In

PR & Communications for Responsible Brands

with our industry experts
  • Nirali Malji Shah
  • Stephanie Sica
  • Charlie Bradley Ross
  • Kresse Wesling
  • Safia Minney
  • Bel Jacobs
  • Georgina Wilson-Powell

Establishing an effective PR strategy for your brand, especially when it comes to sustainability, can be a complicated process. Ensuring your brand is reaching the correct audience, and producing the outcomes you are looking for can be particularly challenging. To help you navigate the tricky world of PR, and the various methods through which you can tackle this process, we've enlisted the help of some industry professionals.We've structured this Masterclass first to outline the difference be...

Dive In

Where & How To Sell: Wholesale, Agents & Online Marketplaces

with our industry experts
  • Saumen Kar
  • Jade Maria Burrowes
  • Charlie Bradley Ross
  • Davina Ebikeme
  • Caroline Henne
  • Paula Haunit
  • Kate Richards
  • Alicia Taylor

It's not unusual for a business to have a multi-pronged attack when deciding how and where to sell. The advent of digital marketing and social media has changed the way you can do things, so while you don't necessarily have to travel a conventional path, we thought it was important that we cover the more traditional methods of selling. We've enlisted expert help and advice to include trade shows, fashion shows, selling into boutiques and online marketplaces, and how to find and use an agent. ...

Dive In

Where & How To Sell: Getting Started & Going It Alone

with our industry experts
  • Deborah Lynch-Shyllon
  • Julie Bérubé
  • Julie Middleton
  • Ilona Marasea
  • Wendy Batten
  • Melanie Brooks
  • Christine Knott

There's one simple thing that all businesses require to be viable, and that's sales!  Without them, we don't have a business. This Masterclass focuses on how to thrive "going it alone". As you'll soon find out from the founder of Field of Ponies, entrepreneurs today can truly challenge the status quo and single-handedly take on retail giants.We discuss the avenues you can take to get your product to market and hear from those who have been there and done it on their top tips for success....

Dive In

Upcycling & The Circular Economy

with our industry experts
  • Charlie Bradley Ross
  • Josie Warden
  • Eleanor O'Leary
  • Elen Newcombe-Ling
  • David Courtney
  • Niccolò Cipriani
  • Xenia Sidorenko
  • Linda Thomas

Clothes production today is at crisis point – with between 80 to 100 billion garments manufactured each year and 15 million tons of used textile waste generated each year by the United States alone – the figures aren’t stacking up in favour of the planet. Designers, responding to calls to radically overhaul the fashion system, are embracing the principles of the circular economy, but if they are to generate impactful change, we’ll all have to get on board.In this Masterclass, we unpack the ci...

Dive In

Trends and Trend Forecasting for Sustainable Fashion Brands

with our industry experts
  • Charlie Bradley Ross

Any business striving for success should be keeping an eye on key trends in their industry. And in no other industry is this more important than fashion, where trends make the world go round, so to speak, driving new collections and new business. In the current fashion climate, trends have become synonymous with the damaging habits of fast fashion retailers who manufacture high volumes of clothing in styles that are quickly discarded. However, by no means should sustainable fashion brands ign...

Dive In

From Design To Product

with our industry experts
  • Charlie Bradley Ross
  • James Hillman
  • Erik Isaksson

Our focus this month is on The Design Process; from the first sketch to getting your designs ready for your production house, we're covering everything you need to know. We're honoured to have the expertise of award-winning fashion consultant, James Hillman, for this Masterclass. Charlie also takes us through ways you can think about sustainability and ethics within your design. And to round it off, we an amazing interview with a brand who has created the first-ever 100% bio-based jacket incl...

Dive In

Technology & Systems To Maximise Sustainability & Profitability

with our industry experts
  • Kat Soper
  • Nataliya Makulova
  • Clare Evans
  • Ivana Ojukwoo
  • Zoe Partridge
  • Lynn Wilson

Sustained profitability depends on efficiency. Efficient and streamlined businesses save time and stress, increase revenue while reducing expenses and are infinitely easier to scale. You can't become productive in a crisis, so it's imperative that you start to implement systems into your business from the getgo. But it's not just about your bottom line, using technology can also help you to make your production more environmentally responsible. In this Masterclass, discover the systems, techn...

Dive In

How To Build A Sustainable Business Model

with our industry experts
  • Charlie Bradley Ross
  • Sophie Slater
  • Sarah Neville

This month's masterclass is all about Sustainable Business Models: the foundation of any successful, ethical company! To me, a sustainable business is about creating a profitable venture with longevity, that also doesn’t exploit any of the people in it or the raw materials used to make its products.

Dive In

Sourcing Sustainable Trims & Haberdashery

with our industry experts
  • Charlie Bradley Ross
  • Rob Ianelli
  • Rachel Clowes
  • Hoyan Ip

Sourcing sustainable trims and haberdashery comes with its own complexities. This masterclass will highlight some vital things to consider in the design stage of your products, and shine a light on how source trims that are kind to the planet and the people who make them.We've structured this Masterclass first to discuss the most commonly used trims, then the key things to think about before you begin your design, followed by a matrix of ethical trim and haberdashery suppliers to buy from, an...

Dive In

Responsible Knitwear Production

with our industry experts
  • Charlotte Cameron
  • Charlie Bradley Ross
  • Sue Blacker
  • Ruby Lee
  • Hall Watts
  • Kirsty Emery
  • Katie Jones
  • Alison Baker
  • Timothy Andrews
  • Kate Morris

The knitwear industry is very complex and varied, especially when you take into account the difficulties that can be faced creating sustainable and ethical knitwear products. In this Masterclass, we shine a light on some of the challenges faced when producing responsible knitwear, and the various ways in which you can overcome this.We've structured this Masterclass first to outline the basic principles of Knitwear, including what can be defined as knitwear, and how it is made. We then look at...

Dive In

Reshoring: Local Manufacturing and Raw Materials

with our industry experts
  • Kate Hills
  • Simon Middleton
  • Charlie Bradley Ross
  • Laura Sansone
  • Paris Hodson

There have long been many misconceptions around manufacturing locally - that it is extortionately more expensive than offshoring, and that factories are few and far between, and challenging to find. However, more and more frequently, brands are starting to notice the benefits of manufacturing locally and are bringing their production back to where they are based.This month we look at the difficulties some brands may face with local manufacturing, bust some myths about the downsides of produci...

Dive In

Pricing Ethical Products And Finances

with our industry experts
  • Mirela de Lacerda
  • Thierry Bayle
  • Jeroen van der Heide
  • Maria Pesin
  • Charlie Bradley Ross

An incorrectly priced product range could make or break a business. A question the ethical clothing industry is consistently faced with is, how much are people willing to spend on sustainable fashion? Coupled with the challenges of starting a business without economies of scale, the task of setting prices can quickly become overwhelming. This masterclass will help you make sense of the numbers and economic terminologies so you can find the right pricing strategy for your product, crucial for ...

Dive In

How to Build an Authentic & Powerful Social Media Presence

with our industry experts
  • Holly Rose
  • Indie Foolheea
  • Charlie Bradley Ross
  • Tree
  • Francesca Willow

It's easy to forget just how powerful social media can be. Businesses aren't handed that many opportunities to reach millions of customers worldwide absolutely free! There's no doubt that social media has become one of the most critical aspects of digital marketing - and it shows no sign of slowing down. No matter what you sell and who you sell it to, using social media as a marketing tool can help to grow your brand, get in front of target influencers and buyers, and ultimately, increase you...

Dive In

Branding A Sustainable Business

with our industry experts
  • Barney Bryant
  • Andrew Holder-Ross
  • Simona Campli
  • Banu Sipahi
  • Harry Hurd
  • Bobby Allen

A clear and well thought out brand strategy will help you attract and keep your ideal customers. Branding isn't just designing a logo and sticking to a colour scheme, it's in everything you do from your name, logo, website, blog, social media platforms, tone of voice, photography, email signature, the way you answer the phone - even the events you participate in and people who you collaborate with. With help from our incredible guest experts, navigate the world of branding and build your...

Dive In

Mastering Your Online Presence

with our industry experts
  • Charlie Bradley Ross
  • Connie di Gennaro
  • Tom Hunt
  • James Bradley Ross
  • Rawan Maki

Having an incredible, inviting online presence that your audience can find, respond to and ultimately, purchase from, is an absolute must. Whether you’re selling a product or service or just raising awareness about your brand, your website is the window to you and a reflection of your brand. In this Masterclass, discover how to present your brand in the best light and start getting your name out there. We’re talking SEO, lead funnels, product photography, how to sell deadstock, excellent copy...

Dive In

Mastering Dyes And Finishes

with our industry experts
  • Society of Dyers & Colourists
  • Tyler Stoltzfus
  • Charlie Bradley Ross
  • Flora Arbuthnott
  • Vincent Decléty
  • Rob Jones
  • Sofia Ilmonen

Dyeing and finishing textiles is an area that comes under a lot of scrutiny, and it's not surprising; the processes require an enormous amount of resources, and used irresponsibly, can have dangerous effects on workers and wearers, and cause devastating environmental atrocities. But it's not all doom and gloom! And this Masterclass will soon prove it.We've structured this Masterclass to first outline the issues that different dyeing methods cause, then look at how to counteract these problems...

Dive In

How To Manufacture Products Responsibly

with our industry experts
  • Charlie Bradley Ross
  • Dessy Tsolova
  • Maeve Wadge
  • Kat Luckock
  • Corban Bryant
  • Charlotte Instone
  • Joanna Hamer

There’s a huge learning curve when it comes to the world of production - and even more so when you also want to produce ethically. Figuring out the lingo, becoming familiar with the processes and systems, and understanding the way things work, are all absolute musts if you want to avoid mistakes, headaches, and mishaps. We've dedicated this month to help you navigate through this mammoth of a task, with clear, step-by-step instructions on how you can work your way to a responsible, transparen...

Dive In

Growing and Scaling Your Design Business

with our industry experts
  • Nick Howe
  • Jeroen van der Heide
  • Maria Pesin
  • Helen Roberts

You’ve finally launched your brilliant, sustainable business idea, your sales channels are performing well, and operations are running like clockwork - well, more or less! Now you have the foundations, how do you go about navigating those next tricky steps to growth? Scaling doesn’t just mean turning your small business into a big business; it’s a slow process to build up from your foundations. An important place to start is to ask whether your business is ready. This month’s masterclass empo...

Dive In

Funding Your Design Business

with our industry experts
  • Indre Butkevicute
  • Nick Howe
  • Lisa Stanley
  • Martha Silcott
  • Raimonda Jankunaite

In this Masterclass, we focus on the all-important question: how are you going to fund your design venture?The road to success can be expensive in the fashion and design world. There are high upfront costs to create each product, and it takes time for your initial investment to yield profit. Not everyone has the funds to start a brand. So, you may have to find other sources to fund your venture before your brand is fully functioning and profitable. Fortunately, there are many funding options ...

Dive In

Ethical Fabrics And Why We Need To Use Them

with our industry experts
  • Charlie Bradley Ross

This month's masterclass is all about… fabrics (my favourite subject)! We'll dive into the world of ethical materials, specifically, why we need to be using them to create products.For me, working more sustainably means combatting fast, disposable fashion. To make a product that transcends seasons and is cherished for decades to come, it needs to stand the tests of time in a way that doesn't harm the environment or the people who make it.The production of textiles is a vast subject, so this t...

Dive In

Building Communities With Ethical Events

with our industry experts
  • Rachel Kan
  • Charlie Bradley Ross
  • Michelle Heng
  • Barley Massey
  • Sarah Klymkiw
  • Claire Wellesley-Smith
  • Emma Mathews

Communities are about engaged and active members, who care passionately about a cause together. Organising your own community fashion events will engage people with your brand with more profound integrity and will propel your business and cause far into the future. Whether you are exploring the potential of a talk or panel discussion, fashion show or pop-up fair, upcycling workshops or mending parties, this masterclass equips you with the ideas and tools to stage your own community-...

Dive In

Eco-Packaging for your Sustainable Brand

with our industry experts
  • Saloni Doshi
  • Melissa Tatko
  • Daphna Nissenbaum
  • Ehab Sayed
  • Maggie Marilyn
  • Charlie Bradley Ross
  • Anne Shauer-Gimenez
  • Martha Silcott
  • Paige Bolahood

One of the biggest campaigns of 2018 - the eradication of single-use plastics, has exposed the difficulty of sourcing alternative packaging solutions. So, we bring you this month's masterclass to help you find more sustainable solutions for packaging your products!We have structured this masterclass to start with how to go about choosing the right type of sustainable packaging for your brand, with some technical insights into reusable, recyclable and innovative solutions, before moving on to ...

Dive In

Eco-Friendly Inks and Printing

with our industry experts
  • Nick Morley
  • James Edmondson
  • I Dress Myself
  • Beki Gowing
  • Charlie Bradley Ross
  • Paige Bolahood

The apparel industry alone accounts for 6.7% of the world’s greenhouse gas emissions, with more than 50% attributed to three phases: 15% to fibre production, 28% to yarn preparation, and the highest, a staggering 36% associated to dyeing, printing and finishing. Like any industrial process, textile printing requires raw materials, consumes energy and produces waste.In this Masterclass, we compare the negative impacts of different printing processes and inks and explore strategies to combat th...

Dive In

Demystifying Certifications & Standards

with our industry experts
  • Charlie Bradley Ross
  • Paola Masperi
  • Sandra Capponi

Transparency in your production and communicating your ethics is more important in business than ever before. Certifications and standards are an excellent way of expressing a brand’s values to customers, but understanding and navigating them can be overwhelming. From “Which is the best one?” to “Are they necessary?”, there is a cataclysm of questions to answer before deciding the accredited materials you want to work with, what to ask of your suppliers and even whether you should consider be...

Dive In

Copywriting for Ethical Design Brands

with our industry experts
  • Sabine Harnau

How do you communicate with your customers? In an increasingly digital world, the written word holds magical powers – although many brands are not unlocking the full potential of their copy and falling into common pitfalls, such as preaching and greenwashing.This Masterclass is led by strategic copywriter, Sabine Harnau, who specialises in turning marketing strategy into a force for good. Her expertise in crafting beautiful, engaging copy that converts will help your ethical brand tell its ow...

Dive In

Building a Healthy and Happy Work Culture

with our industry experts
  • Liz Earle
  • Amisha Ghadiali
  • Zoe Partridge
  • Jen Gale
  • Charlie Bradley Ross
  • Kerrie-Anne Bradley
  • Lila O'Farrell
  • Sarah Garton

Throw yourself into managing your mental health and focussing on building a happy and healthy work culture - both for yourself and those around you. After all, according to Liz Earle (as you'll soon discover), the two most valuable assets in business are yourself and your team. This Masterclass will teach you how to look after both.

Dive In

Zero Waste Fashion

with our industry experts
  • Charlie Bradley Ross
  • Jenny Tiramani
  • Eve Tokens
  • Franki Campbell
  • Tze Ching Yeung
  • Olga Bagautdinova
  • Camilla Carrara
  • Timo Rissanen

Some of today's leading designers use zero-waste techniques in sustainable fashion, and you too can learn to apply them in your designs, helping to work towards eliminating the 15% of textiles that go to waste in the cutting room. In this Masterclass, you'll uncover a range of lesser-known sources to inspire zero waste designs, practical techniques for zero waste pattern cutting, and advice on applying circular lifecycles within your business. We interview designers working at the cutting edg...

Dive In