This month's masterclass is all about Sustainable Business Models: the foundation of any successful, ethical company! To me, a sustainable business is about creating a profitable venture with longevity, that also doesn’t exploit any of the people in it or the raw materials used to make its products.
Sustainability and Businesswith Charlie Bradley Ross
In this video, you'll receive an overview of the key issues surrounding people and the planet and how that relates to the bottom line of an organisation. We’ll also look at vision and opportunity in successful businesses - and how we can turn that into a force for good.
The Fundamentals of Businesswith Charlie Bradley Ross
The fundamentals of business will take a more in-depth look at things that will affect your business model and strategies: so determining your business’ target market, start-up costs, understanding the assets and capital of your business
To summarise, most importantly a sustainable business model is about defining what success means to you and what you value. Is success offering work to artisan makers who would otherwise be in poverty? Is it sourcing and using materials that may have otherwise gone to landfill? Yes, you need a profit to survive and grow, but what else is important to you in your business plan?
You now have all of the elements to put together an incredible business plan - and if you’ve not yet listened to our In Conversation with Shilpa Bilimoria video, she says herself, when she began her first business she wasn’t 'about business plans', but in hindsight, her business started to take a route that her heart wasn’t in and if she had learnt about funding and investment and really looked at how she truly wanted to scale her business, maybe she’d be in a different place.
Creating a sustainable brand may seem overwhelming at first. But an approach, where your goal is to create a product that does as little harm as possible by not cutting corners and staying true to the cause is realistic! Not only will you be proud of what you create, but over time, it will bring you the profits you and your business deserve.
I really hope this has been an inspiring topic for you. As always, if you have any thoughts or questions, please don’t hesitate to ask the team and your fellow Members!
See you in next month’s topic!