This Masterclass is all about Sustainable Business Models: the foundation of any successful, ethical company - and in fact, should be the basis of any business for it to bring solutions, profit and pleasure to the world. A sustainable business is about creating a profitable venture with longevity, that doesn’t require exploitation of people or resources.
In this Masterclass you will learn:
- What traditional business models look like, and how sustainable ones differ
- How to access what your values are, and how to implement them into your business goals
- How to determine your business' target market
- What your start up costs will be to better understand the assets and capital of your business
- Examples of sustainable business models, and the pros and cons of them
- How to write a business plan, with a handy downloadable guide
- Case studies of business owners' motivations, how they identified their markets and how they stick to their values
- How social enterprises work, and how to scale them
Sustainability and Businesswith Charlie Bradley Ross
In this video, you'll receive an overview of the key issues surrounding people and the planet and how that relates to the bottom line of an organisation. We’ll also look at vision and opportunity in successful businesses - and how we can turn that into a force for good.
Building A Brand Around Youwith Charlie Bradley Ross
In this 7 minute Lesson, we discuss how to build a brand around you, so that it has longevity. Here we get to grips with understanding your personal values and how they align to your business idea, along with how you can start to build a business strategy with a purpose.
The Fundamentals of Businesswith Charlie Bradley Ross
In this 17 minute Lesson we take an in-depth look at factors that will affect your business model and strategies. To effectively build, launch and promote your brand, it’s absolutely essential to understand certain areas first: understand your target customer, determine your start-up costs, and get your assets and capital down into a business plan.
Different Types Of Sustainable Business Modelswith Charlie Bradley Ross
This is a 17 minute Lesson that covers examples of business models you can adopt as an ethical business. There are types here you may not have thought about or come across before, that could really change the course of your business journey and have a huge impact on your growth.
We also cover case studies of businesses successfully implementing sustainable business models, and what competitors are out there too.
How to Write a Business Planwith Charlie Bradley Ross
This is a downloadable guide on how to write a business model.
Now that you have explored the potential of sustainable business models, you will have a good idea of the impactful business you want to build. It is time to construct the perfect business plan.
Most importantly, a sustainable business model is about defining what success means to you and what you value. Is success offering work to artisan makers who would otherwise be in poverty? Is it sourcing and using materials that may have otherwise gone to landfill? Yes, you need a profit to survive and grow, but what else is important to you in your business plan?
In this Lesson you will be guided through how to write a business plan as a responsible ethical business.