How To Build A Sustainable Business Model

How To Build A Sustainable Business Model

with our industry experts

This Masterclass is all about Sustainable Business Models: the foundation of any successful, ethical company - and in fact, should be the basis of any business for it to bring solutions, profit and pleasure to the world. A sustainable business is about creating a profitable venture with longevity, that doesn’t require exploitation of people or resources.

In this Masterclass you will learn:

  • Sustainability and Business

    with Charlie Bradley Ross

    In this video, you'll receive an overview of the key issues surrounding people and the planet and how that relates to the bottom line of an organisation. We’ll also look at vision and opportunity in successful businesses - and how we can turn that into a force for good.

  • Building A Brand Around You

    with Charlie Bradley Ross

    In this 7 minute Lesson, we discuss how to build a brand around you, so that it has longevity. Here we get to grips with understanding your personal values and how they align to your business idea, along with how you can start to build a business strategy with a purpose.

  • The Fundamentals of Business

    with Charlie Bradley Ross

    In this 17 minute Lesson we take an in-depth look at factors that will affect your business model and strategies. To effectively build, launch and promote your brand, it’s absolutely essential to understand certain areas first: understand your target customer, determine your start-up costs, and get your assets and capital down into a business plan.

  • Different Types Of Sustainable Business Models

    with Charlie Bradley Ross

    This is a 17 minute Lesson that covers examples of business models you can adopt as an ethical business. There are types here you may not have thought about or come across before, that could really change the course of your business journey and have a huge impact on your growth.

    We also cover case studies of businesses successfully implementing sustainable business models, and what competitors are out there too.

  • How to Write a Business Plan

    with Charlie Bradley Ross

    This is a downloadable guide on how to write a business model.

    Now that you have explored the potential of sustainable business models, you will have a good idea of the impactful business you want to build. It is time to construct the perfect business plan.

    Most importantly, a sustainable business model is about defining what success means to you and what you value. Is success offering work to artisan makers who would otherwise be in poverty? Is it sourcing and using materials that may have otherwise gone to landfill? Yes, you need a profit to survive and grow, but what else is important to you in your business plan?

    In this Lesson you will be guided through how to write a business plan as a responsible ethical business.

  • What is Degrowth?

    with Charlie Bradley Ross

    This 19-minute video focuses on the theory of degrowth in business, and how cutting back on resource and energy usage doesn’t have to mean losing profits. In fact, it’s our mindless focus on constant growth that has created the toxic culture of exploitation within “capitalism’s favourite child”: the fashion industry. Director of Offset Warehouse and The Sustainable Fashion Collective, Charlie Bradley Ross, explains how you can – and why you should – start adopting principles of degrowth for your own business.

  • How to put “degrowth” into practice in a small fashion business

    with Charlie Bradley Ross

    This 21-minute video explains how fashion businesses can adopt the concept of degrowth, and contribute to a more sustainable industry - and an anti-capitalist society for all.



Technical Tutorials

Additional Information

The Truth About the Clothes We Wear: How Fashion Impacts Health and the Environment

Fast Fashion Is Creating An Environmental Crisis

Top 3 Sustainability Challenges in Business

Everyone's talking about: Limited edition luxury

9 Business Model Examples For Social Enterprises

5 Criteria for a Sustainable Business Model

New business models for a sustainable future

Why and How Every Fashion Business Can Be a Sustainable One

Reinventing The Fashion Business Model

17 Business Models Shaking Up the Marketplace

Building a Fashion Brand: Know Your Target Audience to Maximize Growth

Two Ways To Ensure Your Corporate Culture And Values Align

Three Leadership Principles of CSR Success: Align, Articulate, Assess

Aligning your personal and business values


Examples of Brands With Sustainable Business Models

Unmade - watch their interview here.

Juta Shoes - watch their interview here.

Birdsong - watch their interview here.

Honest By

Community Clothing

Toms Shoes



Supreme Skate


IOYOU Project

Follow on Masterclasses:

Building A Healthy And Happy Work Culture

Growing And Scaling Your Design Business

Funding Your Design Business

Additional Reading