You’ve finally launched your brilliant, sustainable business idea, your sales channels are performing well, and operations are running like clockwork - well, more or less! Now you have the foundations, how do you go about navigating those next tricky steps to growth? Scaling doesn’t just mean turning your small business into a big business; it’s a slow process to build up from your foundations. An important place to start is to ask whether your business is ready. This Masterclass empowers entrepreneurs with the tools to make the next step confidently.
For this Masterclass, we are updating and adding to our previous content, to ensure that the information is totally up to date and relevant for businesses operating in this post-Covid world. You will find totally new content sitting alongside updated previous content.
In this Masterclass you will learn:
- How to identify if and when you should grow your business
- How to avoid the common mistakes made when trying to scale
- Different methods to grow your business, including partnering and producing for other businesses
- What you need to consider from a legal perspective if you are thinking of buying or merging with another company
- How to improve your website to boost sales
- Options to raise finance
- How to measure your impact in order to secure grants and investment, including scaling through crowdfunding
- Ways to expand your business without extensive investment, through social media and storytelling
- How to explore markets, including the US, and the markets' potential for your specific business, and how this has changed post-Covid
- What horizontal and vertical integration of sustainability is
- How to work with sales reps, big retailers and growth tactics for selling at retail and wholesale levels
- How to work with contracted fulfilment centres to ship your orders
Introduction to Growing and Scaling, NatWestwith Nick Howe
Nick Howe is a NatWest Enterprise Manager and works with agencies, charities, councils and universities across London to provide support and advice on getting started in business. He's also an expert in the ways of growing a business and adapting to the changing environments. In this video, he talks through the different methods for scaling a business, including hiring, acquisition, exports, and making the right funding decisions for your growth plan.
We invited Nick back for this Growing and Scaling masterclass after his brilliant segment all about Funding. Return to the Funding masterclass to watch Nick’s video, where he talked through the funding options available, things to consider before you look for funding and where to apply for it.
Developing a Growth Plan Strategy, CPG Executive Consulting (Video)with Helen Roberts
Ambition is always a key factor when growing and scaling, but keeping your feet on the ground and making a solid plan will yield firmer results than just being able to dream big. Scoping the market, doing your research, and understanding precisely what it is you want to achieve will lay the groundwork for your business to thrive.
Helen Roberts is the founder and Director of CPG Executive Consulting, Richmond Foodies, and StartUp Richmond. Helen is a Fast Growth Business Strategist for SMEs, using her incredible experience of growing a million-pound business within 12 months to help young companies build effective growth strategies. She is also an entrepreneur and investor herself, with first-hand knowledge of growing companies to yield six and seven-figure turnovers. In this video, she talks through how to plan your growth around your product and your market, the steps to growing a business, and common mistakes to watch out for.
Improving Your Website [Checklist]with The SFC Team
Your website is the most powerful sales tool available to you, and this checklist is designed to make sure that you are making the most of the opportunities it presents for drawing in new clients and making sales. Here, we bring you our checklist of everything to consider to optimise your website for sales. From the homepage to the very depths of the back end, we leave no stone unturned, so dive in to make sure your website is working as hard as it possibly can for you.
Funding Your Fashion Businesswith Nick Howe
Whether it's purchasing stock, opening premises or taking on a new employee, one of the primary ways to grow your business is with investment. For this lesson, we've highlighted a past video from leading UK bank Natwest's Enterprise Manager, Nick Howe, who talks through all the available funding options. He explains what they mean, things to consider before you look for funding, and where to apply for it.
If funding is the way to grow, head to the dedicated Masterclass, "Funding Your Design Business", to find out more.
Introduction to Logistics and Outsourcing Fulfilmentwith Dan Russell
As your business grows and sales increase, you might find it helpful to outsource the packing and shipping of orders to a fulfilment centre. In this 15 minute lesson, we talk to Dan Russell, owner of Choice Fulfilment, a South West based fulfilment centre that specialises in working with small and start-up businesses.
Exploring New Markets: Doing business in the US with Maria Pesinwith Maria Pesin
Maria Pesin has grown businesses to over a million dollars in revenue and is a senior apparel industry executive with over 30 years of field experience. She founded Vibe Consulting to help entrepreneurs make sense of the massive changes taking place in the fashion industry.
According to a report by Nielsen, nearly half of US consumers say they would "definitely or probably change their consumption habits to reduce their impact on the environment", making the US market a consistent growth opportunity for sustainable business.
Crossing the Atlantic may seem like an overwhelming challenge when you don’t know where to start. Our webinar with Vibe Consulting covers many practical tips for preparing to break into the US market.
Launching into New Markets: Considerations Post Covidwith Maria Pesin
Maria Pesin is a senior apparel industry executive with over 30 years of field experience and is responsible for launching and growing several multimillion-dollar fashion businesses, including Sienna Studio and the Jessica Simpson brand. She is the founder of New York based sales consultancy, Vibe Consulting.
In this lesson, we build on Maria's previous lesson, which gave a comprehensive introduction to launching into the US. Here, she updates that information for a new, post-Covid shopping environment.
Merging with or Being Bought by Another Businesswith The SFC Team
Merging with or being bought by another business might be a natural step in the growth of your company - and one that you might want to seriously consider. However, it does not come without its potential challenges, most notably, the legal considerations necessary to ensure that both parties are happy with the arrangement.
In this video, corporate lawyer Paul Taylor, from Fox Williams, a law firm specialising in fashion business law, explains the basics behind being bought by or merging with another business.
Social Enterprises & Measuring Your Impactwith Kat Luckock
Are you a social entrepreneur delivering incredible social or environmental impact but struggling to get your voice heard, fretting over what to measure and not quite sure how to communicate your story to the world? Your social impact is too significant to go unnoticed. Kat Luckock, the founder of Share Impact, shares her knowledge of social enterprises and why it's so important not just to measure your impact too.
How to Use Technology to Streamline Your Operationswith Nataliya Makulova
One of the most vital steps you can take before considering business growth is scalability. And for scalability, efficiency in operations is critical.
The benefits of streamlining processes and workflows are manifold, from freeing up time, improving cost-efficiency, increasing productivity, improving communications and minimising your risk.
A process has been streamlined when it has been simplified. This simplification process is usually achieved by removing complex or unnecessary steps. There are several ways to streamline a process that includes various approaches and modern business information technology platforms that help organisations thrive.
For this lesson, we highlight a past video from fashion tech consultant Natalie Makulova. She talks us through a wide range of the applications, software and programs you can use to make daily tasks more efficient.
For a deep dive into maximising efficiency in your business, head to the Masterclass "Technology and Systems To Maximise Sustainability and Profitability".
Powerful Techniques to Incite ChangeWednesday May 1st, 2019
Buttonbag: A High-Growth Craft Business Case StudyWednesday May 1st, 2019
Cubitts: The Spectacle Makers Reframing WasteSunday Dec 1st, 2019
Jake + Maya [Kids]: Clothes that Grow with KidsMonday Jun 1st, 2020
Scaling a Social Enterprise Through FinancingTuesday May 3rd, 2022
Goal-Setting and Planning Workshop 2021Monday Jan 25th, 2021 - 10:20am
Goal-Setting and Planning Workshop Mid-Year Check In 2021Monday Jul 5th, 2021 - 11:00am