Birdsong: An inspiring social enterprise with painting dinner lady producers

Sophie Slater Thursday, 31 August 2017

What motivates you to challenge the status quo? What’s upsetting you about the industry at the moment? When Sophie Slater co-founded Birdsong, she came from a background of activism, and having worked on the shop floor of American Apparel, she realised first-hand what she didn’t want the brands she shopped from to look like.

In this video you'll learn:

  • About Birdsong, their sustainability criteria and social ethos of their business.
  • How the brand is working to change consumer behaviour.
  • Why they have a "no photoshop" policy.
  • How they found the makers they work with and the challenges they faced.
  • How Birdsong approached funding and tips for crowdfunding.
  • Their best routes to market.

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