What is Degrowth?

What is Degrowth?

Charlie Bradley Ross Monday, 1 May 2023

This 19-minute video focuses on the theory of degrowth in business, and how cutting back on resource and energy usage doesn’t have to mean losing profits. In fact, it’s our mindless focus on constant growth that has created the toxic culture of exploitation within “capitalism’s favourite child”: the fashion industry. Director of Offset Warehouse and The Sustainable Fashion Collective, Charlie Bradley Ross, explains how you can – and why you should – start adopting principles of degrowth for your own business.

In this video you'll learn:

  • About the concept of ‘degrowth’ within businesses, and its purpose
  • The problems with capitalist economies and why adopting degrowth is a positive move against capitalism
  • How capitalism in the fashion industry has devastating effects on workers and the planet
  • About conspicuous consumption and why capitalist society keeps us wanting more
  • About brands that have successfully adopted degrowth values into their business model (and remained successful)

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Next Lesson

  • How to put “degrowth” into practice in a small fashion business

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