Copywriting for Ethical Design Brands

with our industry experts

How do you communicate with your customers? In an increasingly digital world, the written word holds magical powers – although many brands are not unlocking the full potential of their copy and falling into common pitfalls, such as preaching and greenwashing.

This Masterclass is led by strategic copywriter, Sabine Harnau, who specialises in turning marketing strategy into a force for good. Her expertise in crafting beautiful, engaging copy that converts will help your ethical brand tell its own unique story to reach new audiences and build lasting relationships.  

In this Masterclass, you will learn:


  • How to "Un-Bland" Your Ethical Fashion Brand with the Copywriting World's Best-Kept Secret

    with Sabine Harnau
    Summary

    In this video, Sabine teaches the best-kept secret of the copywriting world: the Rule of One. 

    Following the Rule of One will instantly “un-bland” your brand and keep you from falling into the most common traps when writing copy for your business.

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  • How to Present Your Ethical Design Brand Without Greenwashing

    with Sabine Harnau
    Summary

    In this video, Sabine addresses the elephant in the ethical atelier: how can you talk about the values that drive you without falling into greenwashing?

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  • Should you write “I” or “we” to refer to your brand?

    with Sabine Harnau
    Summary

    In this video, Sabine answers the common practical question of how to refer to your brand when you’re writing.

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  • How to Write Effective Product Pages

    with Sabine Harnau
    Summary

    In this video, Sabine teaches a simple framework to help you write product detail pages that resonate with the right customer for each piece you’re selling.

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Interviews


Technical Tutorials


Past Events



Additional Reading