Copywriting for Ethical Design Brands

How do you communicate with your customers? In an increasingly digital world, the written word holds magical powers – although many brands are not unlocking the full potential of their copy and falling into common pitfalls, such as preaching and greenwashing.

This Masterclass is led by strategic copywriter, Sabine Harnau, who specialises in turning marketing strategy into a force for good. Her expertise in crafting beautiful engaging copy that converts, will help your ethical brand tell its own unique story to reach new audiences and build lasting relationships.

In this Masterclass, you will learn:

How to improve your commercial copywriting with an approach tailored to ethical brands
How to communicate your values and integrity without preaching
What greenwashing is and how to present your brand without falling into this common trap
How to use copy to build trust with your customers
The components of an effective product page and how to write a sales pitch that resonates.

How To Write Compelling Copy
with Tom Hunt

Summary

Tom Hunt has vast experience in running and growing online businesses - from an e-commerce fashion brand to an online marketplace, to tech businesses, and more - the key to his many business successes is undoubtedly his incredible marketing skills. Learn the exact technique Tom uses to write copy to influence his customer, using the power of authority, community and... Aida.

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How to "Un-Bland" Your Ethical Fashion Brand with the Copywriting World's Best-Kept Secret
with Sabine Harnau

Summary

In this video, Sabine teaches the best-kept secret of the copywriting world: the Rule of One.
Following the Rule of One will instantly “un-bland” your brand and keep you from falling into the most common traps when writing copy for your business.

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How to Present Your Ethical Design Brand Without Greenwashing
with Sabine Harnau

Summary

In this Lesson, strategic copywriter Sabine Harnau addresses the elephant in the ethical atelier: how can you talk about the values that drive you without falling into greenwashing?

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Should you write “I” or “we” to refer to your brand?
with Sabine Harnau

Summary

In this video, Sabine answers the common practical question of how to refer to your brand when you’re writing.

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How to Write Effective Product Pages
with Sabine Harnau

Summary

This is a 14 minute Lesson from Sabine Harnau of From Scratch, teaches a simple framework to help you write product detail pages that resonate with the right customer for each piece you’re selling.

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