How do you communicate with your customers? In an increasingly digital world, the written word holds magical powers – although many brands are not unlocking the full potential of their copy and falling into common pitfalls, such as preaching and greenwashing.
This Masterclass is led by strategic copywriter, Sabine Harnau, who specialises in turning marketing strategy into a force for good. Her expertise in crafting beautiful engaging copy that converts, will help your ethical brand tell its own unique story to reach new audiences and build lasting relationships.
In this Masterclass, you will learn:
- How to improve your commercial copywriting with an approach tailored to ethical brands
- How to communicate your values and integrity without preaching
- What greenwashing is and how to present your brand without falling into this common trap
- How to use copy to build trust with your customers
- The components of an effective product page and how to write a sales pitch that resonates.
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How To Write Compelling Copy
with Tom HuntSummary
Tom Hunt has vast experience in running and growing online businesses - from an e-commerce fashion brand to an online marketplace, to tech businesses, and more - the key to his many business successes is undoubtedly his incredible marketing skills. Learn the exact technique Tom uses to write copy to influence his customer, using the power of authority, community and... Aida.
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How to "Un-Bland" Your Ethical Fashion Brand with the Copywriting World's Best-Kept Secret
with Sabine HarnauSummary
In this video, Sabine teaches the best-kept secret of the copywriting world: the Rule of One.
Following the Rule of One will instantly “un-bland” your brand and keep you from falling into the most common traps when writing copy for your business.
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How to Present Your Ethical Design Brand Without Greenwashing
with Sabine HarnauSummary
In this Lesson, strategic copywriter Sabine Harnau addresses the elephant in the ethical atelier: how can you talk about the values that drive you without falling into greenwashing?
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Should you write “I” or “we” to refer to your brand?
with Sabine HarnauSummary
In this video, Sabine answers the common practical question of how to refer to your brand when you’re writing.
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How to Write Effective Product Pages
with Sabine HarnauSummary
This is a 14 minute Lesson from Sabine Harnau of From Scratch, teaches a simple framework to help you write product detail pages that resonate with the right customer for each piece you’re selling.
Past Events
Follow on Masterclasses:
Branding A Sustainable Business
How To Build An Authentic And Powerful Social Media Presence
Additional Reading
Transforming the swimwear industry with Deakin and Blue at Pure Origin
Friday Feb 14th, 2020
Crowdfunding craft with Kickstarter + Yodomo
Monday Oct 21st, 2019
The Key Questions to Ask Before Planning Your Marketing Budget
Monday Oct 14th, 2019
Are you getting the message across? Why it might be time to rebrand your business
Monday Aug 12th, 2019
The Rise of Fashion's Obsession with Plastic Fibres
Monday Jul 8th, 2019
How To Take Your Own Fashion Photography
Thursday Jun 9th, 2016