How To Write Compelling Copy

How To Write Compelling Copy

Tom Hunt Thursday, 1 March 2018

Tom Hunt has vast experience in running and growing online businesses - from an e-commerce fashion brand to an online marketplace, to tech businesses, and more - the key to his many business successes is undoubtedly his incredible marketing skills. Learn the exact technique Tom uses to write copy to influence his customer, using the power of authority, community and... Aida.

In this video, you'll learn:

  • What copywriting is.
  • The difference between influence and persuasion.
  • How to "hook" a reader
  • How AIDA can help you write the ultimate copy.
  • How to build triggers into your copy to influence people.

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