How To Write Compelling Copy

Tom Hunt Thursday, 1 March 2018

Tom Hunt has vast experience in running and growing online businesses - from an e-commerce fashion brand to an online marketplace, to tech businesses, and more - the key to his many business successes is undoubtedly his incredible marketing skills. Learn the exact technique Tom uses to write copy to influence his customer, using the power of authority, community and... Aida.


In this video, you'll learn:

  • What copywriting is.
  • The difference between influence and persuasion.
  • How to "hook" a reader
  • How AIDA can help you write the ultimate copy.
  • How to build triggers into your copy to influence people.

Login to view this lesson. Not a Professional Member of The Sustainable Fashion Collective?

Find out more here or, click to enjoy our free articles before upgrading



Next Lesson

  • Growing A Business Online Vs Virtual

    with Rawan Maki
    Summary

    Rawan Maki began her career in the corporate world. She couldn’t bear the fast consumerism so prevalent in her hometown, Bahrain and the Arab world. There didn't seem to be any consciousness about a product's environmental or social impact. So in 2017, she pursued her passion and launched her womenswear brand, Rawan Maki, to introduce the Arab world to sustainability.

    She quickly received a lot of interest. Showing her collection at New York Fashion Week and London Fashion Week, she was featured in not one but two Vogue publications. As a brand strategy, she initially focused on e-commerce sales but soon realised that e-commerce customers had a very different need. Find out what she discovered (and also how she got covered in Voguely... twice!)

    Read More...