Growing A Business Online Vs Virtual

Rawan Maki Thursday, 1 March 2018

Rawan Maki began her career in the corporate world. She couldn’t bear the fast consumerism so prevalent in her hometown, Bahrain and the Arab world. There didn't seem to be any consciousness about a product's environmental or social impact. So in 2017, she pursued her passion and launched her womenswear brand, Rawan Maki, to introduce the Arab world to sustainability.

She quickly received a lot of interest. Showing her collection at New York Fashion Week and London Fashion Week, she was featured in not one but two Vogue publications. As a brand strategy, she initially focused on e-commerce sales but soon realised that e-commerce customers had a very different need. Find out what she discovered (and also how she got covered in Voguely... twice!)


In this video you'll learn:

  • The difference in psyche between an online and offline consumer
  • How to experiment with different target audiences
  • Working with influencers
  • Financing
  • Wholesale vs consignment
  • Marketing brands as 'green'
  • The Vogue experience
  • The seasonless mentality

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