Having an incredible, inviting online presence that your audience can find, respond to and ultimately, purchase from, is an absolute must. Whether you’re selling a product or service, or just raising awareness about you, your brand or your project, your website is the window to you and a reflection of your brand. This month, learn all of the things you need to do to present your brand in the best light, and how to start getting your name out there! We’re talking SEO, lead funnels, product photography, how to sell dead stock, excellent copy and tons more!
First up is my introduction the topic! I launched our online retail store Offset Warehouse in 2010 - and the website has seen many iterations since. As technology changes and new social media and marketing platforms arise, we've embraced adopting new software quickly and trying out different marketing avenues. Hear a few of my top insights to starting and growing a website. We've also created a handy downloadable checklist to apply to your online platform or website too.
Chief Commercial Officer of Wolf & Badger, Connie Di Gennaro, discusses how to create an incredible experience for your customer and some top tips on getting your products sold! Connie has helped hundreds of independent brands grow and flourish - she knows what she's talking about!
Online business guru, Tom Hunt, lets you in on the secrets of writing compelling copy for your site. Tom has incredible experience growing and selling multiple businesses and has a gift of the gab. He shares the very formula he uses for creating the perfect sales copy!
Serial entrepreneur and tech genius, James Bradley, unravels the mysteries of search engine optimisation. Ask him all your questions in our live webinar this month where he will be demonstrating how to create a keyword campaign.
As well as all of that, hear from the unstoppable Rawan Maki who is bringing ethical fashion to Bahrain and the Arab world. She has quickly seen massive success with her label, not only featuring in New York Fashion Week but has also been covered in not one, but TWO Vogues. When she launched, she had a clear vision for her online sales strategy, but it turned out to be entirely different in reality.
Growing A Business Online Vs Virtualwith Rawan Maki
Rawan Maki began her career in the corporate world. She couldn’t bear the fast consumerism so prevalent in her hometown, Bahrain and the Arab world. There didn't seem to be any consciousness about a product's environmental or social impact. So in 2017, she pursued her passion and launched her womenswear brand, Rawan Maki, to introduce the Arab world to sustainability.
She quickly received a lot of interest, showing her collection at New York Fashion Week and London Fashion Week, and being featured in not one but two Vogue publications. As a brand strategy, she had always wanted to focus on e-commerce sales, but soon realised that e-commerce customers had a very different need... find out what she quickly discovered (and also how she got covered in Vogue.. twice!)
Search Engine Optimisationwith James Bradley Ross
James Bradley is a serial entrepreneur and tech wizard. We were so thrilled to interview him and what started as a fantastic insight into Search Engine Optimisation, soon ended up down a rabbit hole of lead funnels, conversions, black hats and long tails! Confused? You soon won't be.
How To Write Compelling Copywith Tom Hunt
Tom Hunt has vast experience in running and growing online businesses - from an e-commerce fashion brand to an online marketplace, to tech businesses, and more - the key to his many business successes is undoubtedly his incredible marketing skills. Learn the exact technique Tom uses to write copy to influence his customer, using the power of authority, community and... Aida.
Success in E-commerce with Connie di Gennaro, Wolf & Badgerwith Connie di Gennaro
As Chief Commercial Officer of Wolf & Badger, I knew Connie Di Gennaro was going to have some unbelievable gems of advice about how to sell online. Boy, I was not wrong!! As a business that has grown exponentially since their launch in 2010, Wolf & Badger have made their name in the e-commerce space selling sustainable, independent brands. Connie heads up brand management; finding and sourcing new designers, and looking after the brands on the platform - all the elements that make brands “successful”! She has vast experience watching and helping the brands on Wolf & Badger grow on the business side. I couldn't wait to chat about all the elements that make a fantastic online shopping experience.
Introduction to Mastering Your Online Presencewith Charlie Bradley Ross
In this video, we introduce the topic of raising your brand profile and mastering your online presence. Your website is the window to your brand and may well be your only method of generating sales, so it's essential that you make a great first impression, hold onto your customers and convert as many visitors as you can. We've also put together a checklist of the critical things to consider when building your website.