Mastering Your Online Presence

Having an incredible, inviting online presence that your audience can find, respond to and ultimately, purchase from, is an absolute must. Whether you’re selling a product or a service, or just raising awareness about your brand, your website is the window to you and a reflection of your brand. In this Masterclass, discover how to present your brand in the best light and start getting your name out there. We’re talking SEO, lead funnels, product photography, how to sell deadstock, excellent copy and tons more!

First up is Charlie Bradley Ross' introduction to the topic; Charlie launched our sister business online retail store Offset Warehouse in 2010 - and the website has seen many iterations since. As technology changes and new social media and marketing platforms arise, we've embraced adopting new software quickly and tried out different marketing avenues. Hear a few of Charlie's top insights to starting and growing a website. We've also created a handy downloadable checklist to apply to your online platform or website too.

Who will you hear from?

Chief Commercial Officer of Wolf & Badger, Connie Di Gennaro, discusses how to create an incredible experience for your customer and some top tips on getting your products sold! Connie has helped hundreds of independent brands grow and flourish - she knows what she's talking about!

Online business guru, Tom Hunt, lets you in on the secrets of writing compelling copy for your site. Tom has incredible experience growing and selling multiple businesses and has the gift of the gab. He shares the very formula he uses for creating the perfect sales copy!

Serial entrepreneur and tech genius, James Bradley, unravels the mysteries of search engine optimisation. Ask him all your questions in our live webinar this month where he will be demonstrating how to create a keyword campaign.

Hear from the unstoppable Rawan Maki who is bringing ethical fashion to Bahrain and the Arab world. She's seen massive success with her fledgeling label, not only featuring in New York Fashion Week but also covered in not one, but two Vogues. When she launched, she had a clear vision for her online sales strategy, but it turned out to be entirely different in reality.

In this Masterclass you will learn:

Where to start when building your website, including approaching visuals, UX, KPI's and converting visits into sales
What buyers look for in a brand, and how you create your website to appeal to this including photography, copy and content
How to write compelling copy, including how to implement "triggers" to influence sales
The differences in psyche of an online and offline customer
How to work with influencers
What SEO is, how to improve it, what lead funnels are and writing your meta keywords
How to create an SEO strategy

Introduction to Mastering Your Online Presence
with Charlie Bradley Ross

Summary

In this video, we introduce the topic of raising your brand profile and mastering your online presence. Your website is the window to your brand and may well be your only method of generating sales, so it's essential that you make a great first impression, hold onto your customers and convert as many visitors as you can. We've also put together a checklist of the critical things to consider when building your website.

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Success in E-commerce with Connie di Gennaro, Wolf & Badger
with Connie di Gennaro

Summary

As a business that has grown exponentially since their launch in 2010, Wolf & Badger have made their name in the e-commerce space selling sustainable, independent brands. In this video, their Chief Commercial Officer, Connie Di Gennaro discusses all the elements that make a fantastic online shopping experience.

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How To Write Compelling Copy
with Tom Hunt

Summary

Tom Hunt has vast experience in running and growing online businesses - from an e-commerce fashion brand to an online marketplace, to tech businesses, and more - the key to his many business successes is undoubtedly his incredible marketing skills. Learn the exact technique Tom uses to write copy to influence his customer, using the power of authority, community and... Aida.

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Growing A Business Online Vs Virtual
with Rawan Maki

Summary

Rawan Maki began her career in the corporate world. She couldn’t bear the fast consumerism so prevalent in her hometown, Bahrain and the Arab world. There didn't seem to be any consciousness about a product's environmental or social impact. So in 2017, she pursued her passion and launched her womenswear brand, Rawan Maki, to introduce the Arab world to sustainability.
She quickly received a lot of interest. Showing her collection at New York Fashion Week and London Fashion Week, she was featured in not one but two Vogue publications. As a brand strategy, she initially focused on e-commerce sales but soon realised that e-commerce customers had a very different need. Find out what she discovered (and also how she got covered in Voguely... twice!)

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Search Engine Optimisation
with James Bradley Ross

Summary

James Bradley is a serial entrepreneur and tech wizard. We were so thrilled to interview him and what started as a fantastic insight into Search Engine Optimisation, soon ended up down a rabbit hole of lead funnels, conversions, black hats and long tails! Confused? You soon won't be.

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