How To Take Your Own Fashion Photography

Charlie Bradley Ross Thursday, 9 June 2016

Whether you're a savvy student on a budget or a start up designer with little cash to spare, there are many reasons you might be you may be tempted to take your own fashion photography, and it's a great money saving idea... if the photos end up looking good.

How To Take Your Own Fashion Photography #fashiondesigner #fashionphotography

It's all very well making amazing clothes but great product shots shouldn't be overlooked. Bad photography could ruin or website or lookbook and cost you sales and your reputation. Remember, in this digital age a photo is likely to be the first anyone sees of your work. Make it count! Here are my top tips on taking your own fashion photography. Hit all of these and you'll be golden.


The key is in the planning. Make moodboards, collect inspirational images on Pinterest and plan what you want the photos to look like, the location, the vibe, everything. It's worth coming up with a few ideas and ask for opinions, then narrow it down to your favourite.

city background jpeg

Pick a Theme / Great Location

A theme running through all your photos is the best way to make your collection look cohesive. Or, pick an amazing location and it will do all the hard work for you. A park with blooming flowers will have a very different feel to an abandoned house. Make it fit with your designs. If you're outside, remember that a nice sunny day will give you great lighting - a grey day will show in the photos. If you want to do a shoot inside you may need to think about lighting, hiring this will cost more.

Camera & Photography

Do you have a camera? SLR? Or are you using your phone? There's no shame in phone photography! Some phones these days have awesome cameras. Better than many cheap digital cameras. Just make sure that you have enough battery life and memory space before you start the shoot.

Borrowing is also a great idea. If you have a friend with a fancy camera, could they help by being the trigger for the day? That way, you can take on the role of art director. Think about skill sharing and what can you offer them in return. If you are a fashion student maybe there is a photography course at your university. Many photography students would be happy to expand their portfolio for free (or at least lunch!). Students are also likely to have access to amazing equipment as well - that lighting I mentioned earlier for example.


Ask your friends, or friends of friends! Treat them to tea and cake after the shoot. It's all about swapping and sharing skills, so ask if you can do anything for them in return. Think outside the box, not all models have to be size 6 and super tall. Go against the grain and use 'real' models of all shapes and sizes.


Decide Every Look

If you have already selected a theme, this should be fairly easy. The day will run more smoothly if you have decided everything in advance and written a plan, including the order of looks you're going to try. Are you using one model or a few? Have a place for them to change in privacy. Do you want to change the hair and make up. Factor this in beforehand.

Make Up and Hair

Similar to photography students, there are tons of universities and colleges with students who would like to expand their portfolio. Again, ask if you can do anything for them in return. Often, photographers will like to work with the same MUA (make up artist), so it's worth asking them first too.

You may decide that you prefer the natural look and would rather the models styled themselves. Be aware, this will drastically change the look and feel of a shoot, so be sure to check this with the photographer first - they may not want that type of photography for their portfolio.

Attention To Detail

Before you approach anyone, be sure you have a very clear vision. There are a lot of moving parts to a shoot and you want to make sure you're all on the same page. Then check back to your vision as you go - props, make up, shoes, hair - do they all work with your theme? There's nothing worse that an out-of-place shoe with a gorgeous evening dress.


This will ultimately be down to the photographer, so it's good to decide beforehand where the model will be in the frame and the aim of the shoot. Do you want to show off the amazing location too or just the garment? Are you going for a traditional look book style with front and backs, or do you want photos suitable for an editorial spread. All of this will give a different feel, but I recommend mixing it up a bit - it's great to have additional collateral for those occasions (or press requests!) you may not have thought of.

Portfolio p.12

Never Miss Out On the Close Ups

  1. Close up shots are an essential of fashion photography and one that should not be missed. Try to get as many photos as you can. This is your one opportunity with the camera and the models, so don't be shy! Perhaps you have some amazingly detailed embroidery on your designs. Shoot it. Try to make your images as stunning and enticing as you possibly can.

Know How To Use Your Camera

If you're borrowing a camera, make sure you know how to use it first. Changing the exposure to adapt to the light conditions, do you know how to focus it, is it set to auto or manual? Have you got it set to the correct file type for saving. RAW camera files are good for editing later but they take up a lot of space. Jpegs lose quality more quickly. Think about what your end use is for the photos, and this should dictate the file type you opt for.

Take Loads of Pictures

This is obvious really! Take as many photos as you can then you can narrow them down later.

Having said that - I've learnt to be critical. Time is precious afterall. When I take photos of my eco fabrics, I now have a considered approach and only take a very select few in different angles and positions. Otherwise, I spend absolutely hours drooling over each photo, totally unable to make any decisions on which one is better. Less is more efficient in that case.

editing photos


Photoshop is your best friend. I'm afraid the shoot is only the start. You now need to edit your photos to make them perfect. There are other free photo editing sites if you can't afford photoshop: Canva, Pic monkey or Fotor are great for beginners. Make sure you save your originals somewhere, not just the edited versions as you may want to play around with them more for other things in the future.

That may be a lot to take in but if you're up for the challenge, give it a go. The task is can be a little overwhelming, but if you are mindful of these few things and take it one step at a time, it can be simple and fun.

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Taking your own #fashionphotography. You need #lighting #camera #models #aplan!