How to "Un-Bland" Your Ethical Fashion Brand with the Copywriting World's Best-Kept Secret

Sabine Harnau Tuesday, 1 October 2019

In this video, Sabine teaches the best-kept secret of the copywriting world: the Rule of One. 

Following the Rule of One will instantly “un-bland” your brand and keep you from falling into the most common traps when writing copy for your business.


In this video, you'll learn:

  • Why being an ethical fashion brand alone is no longer enough
  • How to avoid being preachy even when you have strong views
  • The Rule of One — what it is and how it works
  • How to find big ideas for your copy
  • How to make your text more emotive
  • A mini case study of a fashion retailer that gets this spot-on

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