How to Present Your Ethical Design Brand Without Greenwashing
In this Lesson, strategic copywriter Sabine Harnau addresses the elephant in the ethical atelier: how can you talk about the values that drive you without falling into greenwashing?
In this Lesson you'll learn:
- What greenwashing is
- How to overcome mindset blocks surrounding greenwashing
- Two practical strategies that help you steer clear of greenwashing and still stay true to your mission
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Should you write “I” or “we” to refer to your brand?with Sabine Harnau
In this video, Sabine answers the common practical question of how to refer to your brand when you’re writing.