How to Present Your Ethical Design Brand Without Greenwashing

In this Lesson, strategic copywriter Sabine Harnau addresses the elephant in the ethical atelier: how can you talk about the values that drive you without falling into greenwashing?

In this Lesson you'll learn:

What greenwashing is
How to overcome mindset blocks surrounding greenwashing
Two practical strategies that help you steer clear of greenwashing and still stay true to your mission

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Should you write “I” or “we” to refer to your brand?
with Sabine Harnau

Summary

In this video, Sabine answers the common practical question of how to refer to your brand when you’re writing.

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About Sabine

Sabine Harnau is a German/English bilingual strategic copywriter, copy coach and trainer based in Amsterdam.

A former copywriting lead at LEGO Group and Communications Manager at a London agency, she started From Scratch Communications in 2017 to work exclusively with purpose-driven brands. Her work is all about the power of words to change consumer behaviour. Based on over 20 years’ experience, her cutting-edge, ethical approach to selling ideas, products & services merges techniques from design thinking, user experience, psychology, socio-political studies and linguistics.

Sabine is a fierce feminist and part of the Conscious Fashion Campaign movement. She sees fashion as the key area in which environmental issues and social injustice play out.

Find Sabine at:

How to Present Your Ethical Design Brand Without Greenwashing

In this Lesson you'll learn:

Next Lesson

Should you write “I” or “we” to refer to your brand?