Should you write “I” or “we” to refer to your brand?

Should you write “I” or “we” to refer to your brand?

Sabine Harnau Tuesday, 1 October 2019

In this video, Sabine answers the common practical question of how to refer to your brand when you’re writing.

In this video, you'll learn:

  • How consumers feel about perceived company size.
  • Pros and cons of “I” and “we.”
  • How to make a strategic choice that will help you scale your company authentically while protecting those all-important customer relationships.

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