Should you write “I” or “we” to refer to your brand?
In this video, Sabine answers the common practical question of how to refer to your brand when you’re writing.
In this video, you'll learn:
- How consumers feel about perceived company size.
- Pros and cons of “I” and “we.”
- How to make a strategic choice that will help you scale your company authentically while protecting those all-important customer relationships.
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How to Write Effective Product Pageswith Sabine Harnau
In this video, Sabine teaches a simple framework to help you write product detail pages that resonate with the right customer for each piece you’re selling.