How to Write Effective Product Pages

How to Write Effective Product Pages

Sabine Harnau Tuesday, 1 October 2019

This is a 14 minute Lesson from Sabine Harnau of From Scratch, teaches a simple framework to help you write product detail pages that resonate with the right customer for each piece you’re selling.

In this Lesson, you will learn:

  • Why you shouldn’t simply follow the example of the big fast fashion brands
  • What happens when the product detail page is not optimised
  • How customers make purchase decisions
  • The elements of an effective product detail page and in which order they should be presented

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