How to Write Effective Product Pages

Sabine Harnau Tuesday, 1 October 2019

This is a 14 minute Lesson from Sabine Harnau of From Scratch, teaches a simple framework to help you write product detail pages that resonate with the right customer for each piece you’re selling.


In this Lesson, you will learn:

  • Why you shouldn’t simply follow the example of the big fast fashion brands
  • What happens when the product detail page is not optimised
  • How customers make purchase decisions
  • The elements of an effective product detail page and in which order they should be presented

Login to view this lesson. Not a Professional Member of The Sustainable Fashion Collective?

Find out more here or, click to enjoy our free articles before upgrading



Next Lesson

  • Why is blogging important for businesses?

    with Holly Rose
    Summary

    In this video, Holly Rose pinpoints exactly why businesses are using blogs as a marketing tool. She teaches how to optimise your blog to drive traffic to your website, plus you'll learn about the tools bloggers use to increase their ‘searchability’ and how to create meaningful content that will attract audiences interested in your values.

    Read More...