In just the past few years, we've witnessed the rise of blogging from a fun pastime to its present heights as a powerful business marketing tool. Blogs are now a common tool for brands to increase awareness about their mission and their products, with the potential of driving thousands - even millions - of visitors to a website each month.
With this potential in mind, it's vital to be aware of the tricks bloggers use to keep their content fresh, relevant and engaging. Anyone can write a blog post, but what do you actually know about "SEO" or "keyword searches", or how to make the most of platforms like Instagram and Pinterest to increase your "findability"?
This month's Masterclass is led by successful eco blogger Holly Rose, of HollyRose.eco (formerly Leotie Lovely). Holly originally established her blog as a support for her ethical handbag business, making her the ideal host for this Masterclass all about leveraging a blog for your own ethical brand.
In this Masterclass you will learn:
- Why blogging is important for your business, and how to make it relevant to your values
- How to drive traffic to your site with effective SEO
- Why you should invest in high-quality content, rather than getting caught up in the noise
- How to approach creating high-quality visual imagery to establish trust with your blog and brand
- Why having a marketing budget should be integral for your business
- How to approach bloggers to collaborate with to drive traffic and increase engagement
- How to start creating your own blogging schedule and using it in a way to tell your brand's story
Search Engine Optimisationwith James Bradley Ross
James Bradley is a serial entrepreneur and tech wizard. We were so thrilled to interview him and what started as a fantastic insight into Search Engine Optimisation, soon ended up down a rabbit hole of lead funnels, conversions, black hats and long tails! Confused? You soon won't be.
Why is blogging important for businesses?with Holly Rose
In this video, Holly Rose pinpoints exactly why businesses are using blogs as a marketing tool. She teaches how to optimise your blog to drive traffic to your website, plus you'll learn about the tools bloggers use to increase their ‘searchability’ and how to create meaningful content that will attract audiences interested in your values.
Killer content planning for your blogwith Holly Rose
In this bitesize 4 minuute Lesson, Holly Rose introduces tactics for useful and relevant content planning. Making sure your content is relevant to your brand, and unique ensures that the time (and money) you put into it is valuable and valued.
How to create visually appealing contentwith Holly Rose
Holly Rose shares her favourite methods for creating visually appealing blog posts. Find out more about the various online tools to fast-track fiddly graphic design that will make your branded content sing.
Leveraging Campaigns Through Collaborationwith Holly Rose
Holly Rose explains how to market your blog and leverage the content. With millions of blogs out there already, reaching out to fellow ethical businesses is a sure-fire way to get your content a little more traction - and build impactful business partnerships along the way.
Interview with Sustainable Lifestyle Blogger Francesca Willow, Ethical Unicorn founderwith Francesca Willow
With over 15k Instagram followers, the ethical lifestyle blogger, Francesca Willow, shares all her juicy insights from setting up and running a successful blog, to finding and approaching ethical bloggers, to content scheduling and what to do when you make an ethical mistake.
Follow on Masterclasses:
How To Build An Authentic And Powerful Social Media Presence
Copywriting For Ethical Design Brands