Blogging for Businesses

with our industry experts

In just the past few years, we've witnessed the rise of blogging from a fun pastime to its present heights as a powerful business marketing tool. Blogs are now a common tool for brands to increase awareness about their mission and their products, with the potential of driving thousands, even millions, of visitors to a website each month.

With this potential in mind, it's vital to be aware of the tricks bloggers use to keep their content fresh, relevant and engaging. Anyone can write a blog post, but what do you actually know about "SEO" or "keyword searches", or how to make the most of platforms like Instagram and Pinterest to increase your "findability"?

This month's Masterclass is led by successful eco blogger Holly Rose, of HollyRose.eco (formerly Leotie Lovely). Holly originally established her blog as a support for her ethical handbag business making her the ideal host for this Masterclass all about leveraging a blog for your own ethical brand. 


  • Why is blogging important for businesses?

    with Holly Rose
    Summary

    In this video, Holly Rose pinpoints exactly why businesses are using blogs as a marketing tool. She teaches how to optimise your blog to drive traffic to your website, plus you'll learn about the tools bloggers use to increase their ‘searchability’ and how to create meaningful content that will attract audiences interested in your values.

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  • Search Engine Optimisation

    with James Bradley Ross
    Summary

    James Bradley is a serial entrepreneur and tech wizard. We were so thrilled to interview him and what started as a fantastic insight into Search Engine Optimisation, soon ended up down a rabbit hole of lead funnels, conversions, black hats and long tails! Confused? You soon won't be.

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  • Killer content planning for your blog

    with Holly Rose
    Summary

    In this video, Holly Rose introduces tactics for useful and relevant content planning. Making sure your content is relevant to your brand, and unique ensures that the time (and money) you put into it is valuable and valued. 

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  • How to create visually appealing content

    with Holly Rose
    Summary

    Holly Rose shares her favourite methods for creating visually appealing blog posts. Find out more about the various online tools to fast-track fiddly graphic design that will make your branded content sing.

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  • Creating Better Images and a Consistent Message

    with Indie Foolheea
    Summary

    Indie Foolheea is the director of Unfold Change, a consultancy supporting ethical and sustainable businesses to share their stories authentically online. After working across many of the creative sectors including fashion, beauty, tech, publishing and events, Indie felt she wanted to make a difference to businesses who wish to have an impact! Whether that be creating strategies, content or copywriting good to spread their message.

    Learn how to manage your social media without it consuming your life, create better images with the tools you have and keep your message consistent and clear.

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  • Leveraging Campaigns Through Collaboration

    with Holly Rose
    Summary

    Holly Rose explains how to market your blog and leverage the content. With millions of blogs out there already, reaching out to fellow ethical businesses is a sure-fire way to get your content a little more traction - and build impactful business partnerships along the way.

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  • Interview with Sustainable Lifestyle Blogger Francesca Willow, Ethical Unicorn founder

    with Francesca Willow
    Summary

    With over 15k Instagram followers, the ethical lifestyle blogger, Francesca Willow, shares all her juicy insights from setting up and running a successful blog, to finding and approaching ethical bloggers, to content scheduling and what to do when you make an ethical mistake.

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Interviews


Technical Tutorials



Additional Reading