Blogging for Ethical Businesses

In just the past few years, we've witnessed the rise of blogging from a fun pastime to its present heights as a powerful business marketing tool. Blogs are now a common tool for brands to increase awareness about their mission and their products, with the potential of driving thousands - even millions - of visitors to a website each month.

With this potential in mind, it's vital to be aware of the tricks bloggers use to keep their content fresh, relevant and engaging. Anyone can write a blog post, but what do you actually know about "SEO" or "keyword searches", or how to make the most of platforms like Instagram and Pinterest to increase your "findability"?

This month's Masterclass is led by successful eco blogger Holly Rose, of HollyRose.eco (formerly Leotie Lovely). Holly originally established her blog as a support for her ethical handbag business, making her the ideal host for this Masterclass all about leveraging a blog for your own ethical brand.

In this Masterclass you will learn:

Why blogging is important for your business, and how to make it relevant to your values
How to drive traffic to your site with effective SEO
Why you should invest in high-quality content, rather than getting caught up in the noise
How to approach creating high-quality visual imagery to establish trust with your blog and brand
Why having a marketing budget should be integral for your business
How to approach bloggers to collaborate with to drive traffic and increase engagement
How to start creating your own blogging schedule and using it in a way to tell your brand's story

Search Engine Optimisation
with James Bradley Ross

Summary

James Bradley is a serial entrepreneur and tech wizard. We were so thrilled to interview him and what started as a fantastic insight into Search Engine Optimisation, soon ended up down a rabbit hole of lead funnels, conversions, black hats and long tails! Confused? You soon won't be.

Read More...
Why is blogging important for businesses?
with Holly Rose

Summary

In this video, Holly Rose pinpoints exactly why businesses are using blogs as a marketing tool. She teaches how to optimise your blog to drive traffic to your website, plus you'll learn about the tools bloggers use to increase their ‘searchability’ and how to create meaningful content that will attract audiences interested in your values.

Read More...
Killer content planning for your blog
with Holly Rose

Summary

In this bitesize 4 minuute Lesson, Holly Rose introduces tactics for useful and relevant content planning. Making sure your content is relevant to your brand, and unique ensures that the time (and money) you put into it is valuable and valued.

Read More...
How to create visually appealing content
with Holly Rose

Summary

Holly Rose shares her favourite methods for creating visually appealing blog posts. Find out more about the various online tools to fast-track fiddly graphic design that will make your branded content sing.

Read More...
Leveraging Campaigns Through Collaboration
with Holly Rose

Summary

Holly Rose explains how to market your blog and leverage the content. With millions of blogs out there already, reaching out to fellow ethical businesses is a sure-fire way to get your content a little more traction - and build impactful business partnerships along the way.

Read More...
Interview with Sustainable Lifestyle Blogger Francesca Willow, Ethical Unicorn founder
with Francesca Willow

Summary

With over 15k Instagram followers, the ethical lifestyle blogger, Francesca Willow, shares all her juicy insights from setting up and running a successful blog, to finding and approaching ethical bloggers, to content scheduling and what to do when you make an ethical mistake.

Read More...