Protecting intellectual property is a crucial component of any brand, particularly in the fashion industry, where aesthetics, individuality and design are the name of the game. Protecting that elusive intellectual property can be a bit of a minefield, especially for those not legally trained. In this Masterclass, we have called on the help of lawyers who specialise in IP to bring you up to speed on everything you need to know to ensure that your brand, designs and products are adequately protected.
In this Masterclass, you will learn:
- What Intellectual Property (IP) is
- Why it is essential to protect your Intellectual Property, including your brand name, logo, designs and technical innovations
- How you can show that you have protected the copyright of your products
- The first steps businesses should take to safeguard their IP
- What to do if you feel that your rights have been breached or designs have been copied
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Intellectual Property Glossary of Terms
with The SFC TeamSummary
Any discussion of IP legislation is not without its complex jargon and legal terminology, which can be confusing for anyone without a background in law. This downloadable glossary will help to clarify those terms, and sort your trademarks from your copyright.
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Protecting Your IP, with Marks & Clerk Trademark Attorney Robecca Davey
with Robecca Davey - Marks & ClerkSummary
Robecca Davey is a Chartered Trademark Attorney with leading Intellectual Property firm Marks & Clerk. Rebecca has worked in the trade mark industry for over 15 years and qualified as a Chartered Trade Mark Attorney in 2018, passing the Professional Certificate in Trade Mark Practice (PCTMP) at Nottingham Trent University. Before this, Robecca also completed the postgraduate certificate in Trade Mark Law and Practice at Queen Mary, University of London.
Robecca focuses her practice on national and international trade mark law, including dispute matters, negotiation of settlements, brand clearance and the worldwide prosecution of trade mark portfolios. She has worked with clients in a broad range of industries, but her specialism is in luxury and fashion, retail and fast-moving consumer goods. In this lesson, she gives us a whistle-stop tour of everything you need to know to ensure your intellectual property is adequately protected.
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What to Do if Someone Steals Your Designs
with David FyfieldSummary
With countless cases of retail giants copying upcoming creatives and independent designers, protecting your designs and brand is something you need to take seriously.
David Fyfield, an associate at the law firm, Charles Russell Speechlys LLP, specialises in intellectual property rights, such as patents, trademarks, design rights and copyright in particular - essential to protecting designers. In this video, David clarifies how we should legally protect ourselves from the outset.
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Intellectual Property Rights Checklist
with The SFC TeamSummary
No matter how large or small your business, you will have IP that is worth protecting - whether it is your brand name, the design of your product or the innovative way you package your orders. We've put together a handy checklist to help you navigate this complex area.
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What Constitutes IP? With Lawyer, Rachel Cook
with Rachel CookSummary
Rachel Cook, a lawyer at the firm Addleshaw Goddard, specialises in all aspects of IP protection and enforcement, focusing on design rights, trade marks and passing off. She has particular expertise within the retail and fashion sectors, handling IP disputes for and against major brand owners and High Street and supermarket retailers. Her work has included coordinating litigation across Europe, Canada and the US.
In addition, Rachel has experience in relation to contractual disputes in respect of IP and the termination of relationships with suppliers, distributors and agents, including the application and effect of the Commercial Agents Regulations.
In this video, she outlines what parts of your business constitute IP and how you can ensure they are protected.
Additional links:
Intellectual property and your work [GOV.UK]
Apply to register a trade mark [GOV.UK]
Additional Reading
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Monday Feb 7th, 2022
What The Fashion Industry Should Take Away from COP26
Monday Nov 15th, 2021
What Wellbeing Strategies Can You Implement To Be An Agile Business?
Thursday Dec 17th, 2020
Can The High Street Recover From The Covid-19 Pandemic?
Thursday Dec 10th, 2020
How Fashion Retail Has Survived The Covid-19 Pandemic
Thursday Dec 3rd, 2020
Building A Healthy And Happy Work Culture After Coronavirus
Thursday Jun 11th, 2020