Sustained profitability depends on efficiency. Efficient and streamlined businesses save time and stress, will increase revenue while reducing expenses, and are infinitely easier to scale. You can't become productive during a crisis (though of course we tried during the coronavirus pandemic), so it's imperative that you start to implement systems into your business from the get-go.
But it's not just about your bottom line; using technology can also help you to make your production more environmentally responsible. In this Masterclass, discover the systems, technology, and ideas you can implement to both 'green' your business and save the pennies. We also look at some fashion businesses that are successfully using tech as their key focus.
In this Masterclass you will learn:
- What the 8 business fundamentals are, and why they're actually important
- What smart business systems are
- The advantages of a direct-to-consumer business model, and how to implement one
- Technology tools that can streamline your operations
- How to notice when you could do with improving your productivity
- The basics of planning, goal setting, delegating, outsourcing and automation
- Tips for startups on processes, operations and technologies in business
- How relationships between brands and customers works in a technology-focussed business
- What supply chain transparency is, and how blockchain can help
-
Introduction to Systems & Implementation with Kat Soper, The Helpful Brand
with Kat SoperSummary
Kat Soper is a systems strategist, trainer, and coach. Through her two companies, The Helpful Brand, and The Helpful Academy, Kat helps businesses fulfil their business plan, maximise their efficiency and profit by teaching them how to implement what she's coined, "SMART" systems. In this video, Kat takes us through this very process, so that you can save time, a lot of stress and money, make it easy to scale your operations and have a team in place to take over the tasks you don't want to do.
-
Direct-To-Consumer (DTC) Business Strategy and Implementation
with Nataliya MakulovaSummary
This is a 29 minute Lesson as part of a three-part series from fashion tech consultant Nataliya Makulova.
If you are trying to make sense of the interface between technology and your business, Nataliya Makulova can answer all of your questions. Nataliya is a fashion-tech and sustainability consultant. As the founder of her own consulting agency Balanced Fashion, she plugs into the latest fashion and technology trends. On top of an already impressive resumé, she takes her obligation to care for the planet seriously and encourages ethical business practices, which includes helping businesses determine whether they can use existing technology for their problems or whether the company needs to develop a product solution from the ground up.
Don’t let the tech world intimidate you; this Lesson is a three-parter, with follow up Lessons on How To Use Technology To Boost Direct-To-Consumer Sales For A Fashion Brand and How To Use Technology Tools To Automate And Streamline Operations.
-
How To Use Technology To Boost Direct-To-Consumer (DTC) Sales For A Fashion Brand
with Nataliya MakulovaSummary
This is a 16 minute Lesson as part of a three-part series from fashion tech consultant Nataliya Makulova. Efficient and streamlined businesses not only save time and stress, but will help you increase revenue while reducing expenses. In this Lesson, learn how to embrace technology to start maximising sales.
Nataliya is a fashion-tech and sustainability consultant. As the founder of her own consulting agency Balanced Fashion, she plugs into the latest fashion and technology trends. On top of an already impressive resumé, she takes her obligation to care for the planet seriously and encourages ethical business practices, which includes helping businesses determine whether they can use existing technology for their problems or whether the company needs to develop a product solution from the ground up.
Don’t let the tech world intimidate you; this Lesson is a three-parter, with follow up Lessons on How To Use Technology Tools To Automate And Streamline Operations and Direct-To-Consumer (DTC) Business Strategy and Implementation.
-
How To Use Technology Tools To Automate and Streamline Operations
with Nataliya MakulovaSummary
This is a 21 minute Lesson as part of a three-part series from fashion tech consultant Nataliya Makulova. We get to the nitty-gritty of tech tools to showcase a wide range of the applications, software and programs you can use to make daily tasks more efficient. By automating and streamlining your operations, you will have more time for the more fun things in your design business.
Nataliya is a fashion-tech and sustainability consultant. As the founder of her own consulting agency Balanced Fashion, she plugs into the latest fashion and technology trends. On top of an already impressive resumé, she takes her obligation to care for the planet seriously and encourages ethical business practices, which includes helping businesses determine whether they can use existing technology for their problems or whether the company needs to develop a product solution from the ground up.
Don’t let the tech world intimidate you; this Lesson is a three-parter, with follow up Lessons on How To Use Technology To Boost Direct-To-Consumer Sales For A Fashion Brand and Direct-To-Consumer (DTC) Business Strategy And Implementation.
-
How to Maximise Productivity with Clare Evans
with Clare EvansSummary
Clare Evans is an expert in time management. Whether you have one or one hundred customers, your customer should always be your priority. It's essential to anticipate the demands on your time that will increase as your business grows. The advice given by Clare could be your secret weapon to assess your organisation and improve planning.
Clare leverages her experience as a time management and productivity coach to maximise your time. Having been featured in The Financial Times, The Telegraph, The Times, BBC, and Men’s and Women’s Health, Clare coaches, chairs workshops, and has authored the book ‘Time Management for Dummies.’ Just as countless people have benefitted from her teachings, now you'll have the tools to evaluate your practices and make meaningful changes too.
-
Interview with Ivana Ojukwoo, See Fashion
with Ivana OjukwooSummary
The incredible Ivana Ojukoo joined us to share some of her amazing insight into setting up her tech company, and her top tips for growing and streamlining a cash-hungry business. Ivana is the co-founder and COO of See Fashion which has not only been nominated as a FUTR Retail Tech Top 50 Start Up, but Ivana herself was also one of the 2017 “Women Who Tech” Finalists!
-
Interview with Zoe Partridge, Wear The Walk
with Zoe PartridgeSummary
Zoe Partridge the founder of Wear The Walk, the ultimate revolving wardrobe, shares the story of how she came to set up her revolutionary platform. Wear The Walk provide an endless library of women's clothing, enabling customers to access to hundreds of luxury items from the best independent and sustainable designers, to rent, buy and swap, whenever suits them.
"My overarching mission is to completely transform the way we're consuming fashion." - Zoe Partridge, Wear The Walk.
Interviews
Unmade: using technology to reduce wastage
Tuesday May 1st, 2018
Provenance: Tech solutions for transparent supply chains
Tuesday Oct 1st, 2019
Past Events

The UK Government's inquiry into sustainability in the fashion industry
Monday Nov 19th, 2018 - 00:00am
Environmental & Sustainable Strategies For Eco Design Businesses
Sunday Apr 29th, 2018 - 18:00pmAdditional Links
How to take your fashion business direct to consumer and succeed in the digital era
How to build a great online fashion brand
Why ethical fashion loves direct to consumer
How social media has changed fashion
Essential ecommerce integrations in modern fashion business
Providing excellent customer service
Selling on marketplaces with Shopify
Best tools and resources to get your startup off the ground
Tools to streamline your business operations
10 must have social media tools for small businesses
Organising files, folders and documents
Follow on Masterclasses:
Survival Strategies For Fashion Retail
Growing And Scaling Your Design Business
How To Build An Authentic And Powerful Social Media Presence
Additional Reading
What are the benefits of using 3D Printing in Fashion?
Saturday Jun 13th, 2020
What Does the Future Hold for Fast Fashion?
Monday Feb 17th, 2020
3 Pricing Tips for Sustainable Fashion Businesses
Monday Sep 9th, 2019
Are you getting the message across? Why it might be time to rebrand your business
Monday Aug 12th, 2019