Where & How To Sell: Getting Started & Going It Alone

with our industry experts

There's one simple thing that all businesses require to be viable, and that's sales!  Without them, we don't have a business. This Masterclass focuses on how to thrive "going it alone". As you'll soon find out from the founder of Field of Ponies, entrepreneurs today can truly challenge the status quo and single-handedly take on retail giants.

We discuss the avenues you can take to get your product to market and hear from those who have been there and done it on their top tips for success. You'll also discover how to overcome your fear of selling and how to perfect your sales technique. We've also included not one, but three invaluable downloadables containing places to pitch your wares to, and checklists for setting up an online shop and physical bricks and mortar.


  • Introduction to How & Where to Sell with Francis Love

    with Francis Love
    Summary

    Today, there are hundreds of sales channels available for creatives. So it's no surprise that both established and emerging designers often find it challenging to choose the right avenues to sell their products. However, choosing the right sales channel is crucial. Without them, it can be a fast drain on both your time and money. Thankfully, the design duo behind Francis Love, Deborah Lynch-Shyllon and Julie Middleton, are on hand to demystify the topic, with their introduction on how and where to sell. 

    Deborah and Julie began their business with a bricks and mortar homeware store in 2014 and now run an interior design consultancy covering commercial and architectural design under the same name. They have incredible, first-hand experience of setting up a store retailing goods for the home using sustainable materials and working with independent designers and artisan.

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  • Launching A Bricks & Mortar Interiors Shop with Francis Love

    with Francis Love
    Summary

    With so many different business owners in The Sustainable Fashion Collective, we were delighted when the fabulous design duo from Francis Love agreed to impart their wisdom on their experience setting up an interior homewares shop in Surrey, England. There are some amazing gems of advice in this video so get your pens at the ready!

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  • Launching A Bricks & Mortar Fashion Boutique with Ilona Marasea, founder of Ilona Anthony

    with Ilona Marasea
    Summary

    We dive into the world of setting up a bricks and mortar fashion retail store. Having already taken a look at the runnings of an interior home furnishing shop, Ilona Anthony gives us her insight into launching her beautiful fashion store in Melbourne, Australia. Ilona is a true inspiration as a granny entrepreneur and shares brilliant tips on how she set up her store and attracts her ideal client.

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  • Running a Bricks & Mortar & an Introduction to Franchising with Wendy Batten, Front Porch Mercantile

    with Wendy Batten
    Summary

    We had the pleasure of interviewing Wendy Batten, founder and director of Front Porch Mercantile, a retail store in North America selling beautiful, reclaimed furniture which you can buy fully upcycled with their own ethical paints, or, you can join in one of their workshops to learn how to do it yourself (among many other things). An incredible nose for business, Wendy is also a coach and works with two of the biggest ethical paint lines in North America. But even more impressive, is that just five years in, Wendy has franchised the business and is currently opening store numbers three and four! 

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  • Conquer Your Anxiety Around Sales

    with Melanie Brooks
    Summary

    The fear of not being able to sell your product can be overwhelming. After all of the hours, money and love you've invested creating your product - the thought that your customer might not like it is scary! But, guess what - it's completely normal.

    The key is to not let the worry paralyse you. To teach us how to combat anxiety around sales, we have this Masterclass from the brilliant Melanie Brooks!

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  • Understanding How Your Customer Buys to Increase Your Sales

    with Christine Knott
    Summary

    Christine Knott founded Beyond The Box in 1999, a retail training and field marketing business. Christine's company is one of the top training businesses in the UK, enabling sales staff to sell more effectively, with the aim of encouraging more satisfied customers to leave stores having bought products or services - and to come back as loyal customers who can't get enough. Beyond The Box teaches businesses how to raise average transaction values and improve conversion rates, and inspires employees to become sellers rather than servers. 

    If you're at all nervous about sales and closing the deal - you'll love this Masterclass.

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Interviews


Additional Links

Advice for talking to fashion buyers

Success secrets of the best online fashion boutiques

The best online marketplaces to sell

Best sustainable fashion stores online

How to do market research or your niche business

Choosing the right location for your retail store

Managing a retail inventory

Launching your online shop

Ecommerce Gateways

Nail your SEO for your retail site

Appear here - find retail spaces for pop ups