Building Communities With Ethical Events

with our industry experts

Communities are about engaged and active members, who care passionately about a cause together. Organising your own community fashion events will engage people with your brand with more profound integrity and will propel your business and cause far into the future. Whether you are exploring the potential of a talk or panel discussion, fashion show or pop-up fair, upcycling workshops or mending parties, this masterclass equips you with the ideas and tools to stage your own community-driven ethical events.

The masterclass opens with a four-part "How to Guide" that covers all your need-to-know essentials of planning, organising, promoting and hosting an event for the ethical community. There's also a downloadable toolkit to ensure you really do have everything covered. We'll then teach you ways to maximise the potential of Meetup.com for building communities and you'll then hear from the incredible Sian Conway, founder of #EthicalHour, about speaking to your virtual community. Next up, you'll learn how to activate and empower communities to live and dress more sustainably in our Fashion Revolution Week panel discussion and finally, textiles practitioner Claire Wellesley-Smith shares inspiring stories of community outreach in disadvantaged areas. 


  • Planning an Ethical Event

    with Rachel Kan
    Summary

    In this video series, Rachel Kan takes you step-by-step through the four main phases of organising a conscious fashion event from the ground up, through planning, organising, promoting, to hosting an event.

    Starting with planning, learn why setting clear intentions from the outset is key to your event running without a hitch. Plus all the logistical hurdles you can anticipate well in advance, covering the right questions to ask your venue, communicating clearly with guest speakers, and why it's okay to delegate.


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  • Organising an Ethical Event

    with Rachel Kan
    Summary

    In this video series, Rachel Kan takes you step-by-step through the four main phases of organising a conscious fashion event from the ground up, through planning, organising, promoting, to hosting an event.  

    In part two, Rachel goes into the finer details of the logistics to consider when organising your event, namely venues, staffing and sponsorship. Discover how she keeps the operations of her events as sustainable and ethical as possible, even when working with multiple brands and stakeholders. 

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  • Promoting an Ethical Event

    with Rachel Kan
    Summary


    In this video series, Rachel Kan takes you step-by-step through the four main phases of organising a conscious fashion event from the ground up, through planning, organising, promoting, to hosting an event.    

    In part three, learn these brilliant tips for promoting your event. Ensure your event is targeting the right audiences to get people through the door, discover social media hacks, sustainable printed advertising and signage modes, and how to leverage networking. 

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  • Hosting an Ethical Event

    with Rachel Kan
    Summary


    In this video series, Rachel Kan takes you step-by-step through the four main phases of organising a conscious fashion event from the ground up, through planning, organising, promoting, to hosting an event.    

    In the fourth and final video, Rachel shares her experiences of hosting an event, how to stay on top of your checklist and preparing for last minute hiccups on the day. Finally, discover ways to maximise the potential impact of an event after it takes place and how to keep the momentum going.

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  • Nurturing Virtual Communities & Planning Events

    with Sian Conway
    Summary

    Virtual communities hold an astonishing amount of potential for developing your business. You have the power to reach people all around the world, direct from your own computer - and when those people start talking about your brand, that's when you start to build your own community. 

    Here to tell us all about how to spark those conversations (and keep them going!) is Sian Conway, the Founder and Director of the brilliant #EthicalHour - an online community built from a weekly Twitter conversation and Sian's desire to learn more about sustainability. Her first-hand experience in building the amazing Ethical Hour community meant we just had to get her involved in this month's masterclass all about nurturing online and in-person partnerships. 

    Sian shares her wealth of knowledge of all things sustainable in her roles as an Ethical Marketing Strategist and Business Mentor for brands that “do good", plus through her blog and podcasts. In this segment she offers her brilliant advice directly to our members on running online and offline events, including tips on reaching new audiences, and advice for finding sponsorship partnerships.

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  • Community Outreach with Textile Crafts

    with Claire Wellesley-Smith
    Summary

    This month’s masterclass explores the idea of community as a driver for improved sustainability in fashion. But we can also find ways of engaging textile and craft practices to address, and even repair, issues within local communities.

    Community is at the heart of textiles-based practitioner Claire Wellesley-Smith’s work in West Yorkshire and East Lancashire. She has written, developed and delivered long-term community-based arts, health and heritage projects across the regions in the north of England, and mainly in disadvantaged areas. In this video, Claire talks about working with communities based in the 10% most deprived areas in England, areas that also happen to carry rich textile production heritages.

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Interviews


Additional Reading

The Difference Between an Audience and a Community


Additional Reading