Demystifying Certifications & Standards

Transparency in your production and communicating your ethics is more important in business than ever before. Certifications and standards are an excellent way of expressing a brand’s values to customers, but understanding and navigating them can be overwhelming. From, “Which is the best one?”, to, “Are they necessary?”, there is a cataclysm of questions to answer before deciding the certified materials you want to work with, what to ask for from your suppliers and even whether you should consider becoming certified. Not only will this Masterclass equip you with the tools to answer all of these questions and decide whether certification is right for you, but also offers practical and impactful alternatives to certifications.


  • How to Take Standards & Certifications Forward in your Business

    with Charlie Bradley Ross
    Summary

    A step-by-step guide on identifying the standards and certifications right for your brand and how to incorporate them into your business:

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  • Alternatives to Certifications with Sandra Capponi, Good on You

    with Sandra Capponi
    Summary

    Today many organisations offer their own eco-rating systems. They take a holistic view of a company's impact. These platforms help brands and consumers to think about their choices in a more comprehensive manner, and vote with their purse. We had the privilege to chat with Sandra Capponi, Founder of the app, "Good on You."

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  • Certifications & Greenwashing with Olivia Pinnock

    with Olivia Pinnock
    Summary

    Olivia Pinnock is a freelance fashion journalist and writes regularly for Forbes with a particular focus on sustainability. Since 2016, she has run The Fashion Debates, a series of panel discussion events exploring ethical issues affecting the industry. She also lectures part-time on the topics of fashion journalism, marketing and communication at London Metropolitan University and Norwich University of the Arts.

    This video clip is part of her presentation, "How brands can talk to their customers about sustainability". This part of her presentation was particularly relevant to this Masterclass, as she raised some poignant points surrounding "Greenwashing" and whether, as an ethical business, certification is necessary. (Watch the full presentation here.)

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  • Ethical Certifications Glossary

    with Charlie Bradley Ross
    Summary

    Two of the five factories that collapsed in 2014 were audited by the Business Social Compliance Initiative (BSCI). In their own words, the BSCI was created to “provide companies with a practical and efficient system to improve social compliance in global supply chains.” The audits failed to identify the illegal structural issues that led to the collapse in two BSCI-registered buildings, but, the fact is, BSCI audits do not cover building safety at all. This is why it’s so important to understand precisely what certifications and standards cover.

    To give you a jump start, we’ve put together an incredible downloadable with over 40 different standards. Whether you decide to purchase from a certified supplier or become certified yourself, this downloadable will help you to quickly identify the standards and certifications that will work for you.

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  • Choosing Certifications for Your Business

    with Paola Masperi
    Summary

    Poala Masperi is an impact entrepreneur with over ten years experience working in developing countries on a variety of sustainable development, education and poverty reduction initiatives using digital technologies for learning, trade not aid, skills training, microfinance, entrepreneurship, women empowerment, ethical fashion and fintech.

    Paola founded, Mayamiko, a fashion and lifestyle label that puts people and planet at the heart of everything they do. Mayamiko run their workshop in Malawi, Eastern Africa, where they train and employ women from the community. With first-hand experience of becoming a certified brand, Paola has an incredible wealth of knowledge. In this video, Paola takes us through the process that they went through to choose their certifications, the impact these have had on their business and how other brands should approach the decision themselves.

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  • Introduction to Certifications with Charlie Ross

    with Charlie Bradley Ross
    Summary

    Certification is a vast topic, so to kick us off, we take a look at the basics so you have an understanding of the fundamentals and can make more informed decisions.

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