Choosing Certifications for Your Design Business

Paola Masperi Sunday, 1 July 2018

Paola Masperi founded, Mayamiko, a fashion and lifestyle label that puts people and planet at the heart of everything they do. Mayamiko runs their workshop in Malawi, Eastern Africa, where they train and employ women from the community. With first-hand experience of becoming a certified brand, Paola has an incredible wealth of knowledge. Hear about the process Mayamiko went through to choose their certifications, the impact these have had on their business, and how other brands should approach the decision themselves.


In this video, you'll learn:

  • What certifications mean to your buyer and if they add value.
  • How to communicate your impact with and without certifications.
  • How Mayamiko decided on the certifications they wanted and the processes involved.
  • Advice on approaching certifications in your own business.
  • Alternatives to being certified.

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