Alternatives to Certifications with Sandra Capponi, Good on You

Sandra Capponi Sunday, 1 July 2018

Today many organisations offer their own eco-rating systems. They take a holistic view of a company's impact. These platforms help brands and consumers to think about their choices in a more comprehensive manner, and vote with their purse. We had the privilege to chat with Sandra Capponi, Founder of the app, "Good on You."


In this video, you'll learn:

  • What Good on You does.
  • How it's brand rating system works.
  • The business strategy behind the company.
  • How Good on You measures a brands impact.
  • The certifications vs non-certifications.
  • Transparencies and if trade secrets should still be a "thing".
  • How to improve your brand rating on the app.

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