Eco-Packaging For Your Sustainable Brand

This is a 20 minute Lesson from eco-friendly packaging brand EcoEnclose. They are a company passionate about bringing innovation and eco-solutions to shipping supplies, by developing packaging made with as much recycled content as is humanly possible, and that can be easily recycled into new packaging in its next life. We talk to their co-owner, Saloni Doshi, about eco-packaging and get the lowdown on what precisely eco-friendly packaging is, and the argument for recyclable packaging versus biodegradable packaging.

Melissa Tatko is the Head of Business Development for a social enterprise called Re-wrap, who make high-quality cotton products, from tote bags to knot wraps. Re-wrap's products are so durable, they last for decades rather than years, helping to reduce the need for single-use plastic bags, and as a result, waste in general.

A tote bag is an environmentally friendly option in comparison to a plastic bag as it has a longer lifespan for reuse, is made from a renewable resource and can biodegrade. In this Masterclass, we take a look at businesses creating packaging from fabric, such as Re-wrap, and their fantastic, easily accessible alternatives to disposable packaging and bags. 

TIPA, an Israeli startup co-founded in 2010 by Daphna Nissenbaum, develops and produces fully compostable flexible packaging using breakthrough technology. TIPA offers viable solutions for the replacement of conventional flexible plastic. Their products cover a wide array of applications from fresh produce to apparel, and ensure requirements are met in terms of durability, transparency and print. The packaging emulates conventional plastic with a certified fully compostable end-of-life, undergoing the same degradation process as organic matter. TIPA is a company tackling the plastic issue head-on, with a preventative solution to end conventional flexible plastic accumulation and pollution.

Here we learn more about TIPA's mission and products with the Marketing Manager Avishag Seligman, and the Content Manager Sarah Winkler.

We talk to Ehab Sayed from Biohm - a research and development led company that places biological systems at the heart of its inspiration to create a healthy and more sustainable environment. Biohm creates bio-based materials, biomimetic construction systems, and undertake additional services and research. Ehab imparts knowledge on utilising waste and biomaterials to create a positive and circular product.

Starting her eponymous brand in 2016, at the young age of 22, it only took one year before Maggie Marilyn gained the notice of Net-A-Porter, and very quickly after - the world. Showing her first collection in Sydney in 2016, it was immediately picked up by Net-A-Porter. Other stores followed suit, and, fast forward two years, Maggie Marilyn is now stocked at over 75 stores.

However, her quick success and rapid rise to notoriety have not let Maggie allow her commitment to sustainability to slip. 90% of their collections are produced locally in New Zealand, with only knitwear outsourced to Italy due to lack of infrastructure. They have recently sourced completely biodegradable Complast packaging for their online orders, and are consistently looking for ways to build up the local manufacturing community. 

We chat with Maggie about the success of her eponymous label, the difficulty of setting up a successful worldwide brand from NZ, and her advice to other sustainable brands.

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