Pricing Ethical Products And Finances

with our industry experts

An incorrectly priced product range could make or break a business. A question the ethical clothing industry is consistently faced with is, how much are people willing to spend on sustainable fashion? Coupled with the challenges of starting a business without economies of scale, the task of setting prices can quickly become overwhelming. This masterclass will help you make sense of the numbers and economic terminologies so you can find the right pricing strategy for your product, crucial for the long-term success of your business.

This masterclass starts by helping you to understand what kind of pricing structure will suit your particular business model. We then move on to talk strategy with exciting ecopreneur Jeroen van der Heide, who launched his own zero-waste T-shirt brand and helps fashion startups with their crowdfunding campaigns. Next, brand consultant Maria Pesin shares her experience of pricing for retailers, plus shares her essential tips for dealing with the dreaded sale season! Charlie Bradley Ross then follows with some alternative pricing strategies and thoughts on adding value. We end with live Q&A's with Jeroen on why nobody wants to talk money, Maria tells us about the US fashion market and branding consultancy Project M discusses increasing your perceived brand value.


  • Introduction to Pricing, Global Fashion Management

    with Thierry Bayle
    Summary

    It can be tricky to put a price on your product, but there are some practical guidelines you can follow to ensure your prices are aligned to your values. Establishing where your product sits in the market is a great place to start. Global Fashion Management is an international fashion business consultancy with experience working with both retail and wholesale business models. Here they share with us their expertise on setting pricing structures for both.

    Read More...
  • Pricing Strategies for Ethical Brands

    with Jeroen van der Heide
    Summary

    For many social entrepreneurs, embracing the dualism — do good and make money — is not easy. Never the less, it's undeniable that in order to make any continued, positive impact, you must absolutely make money - so how do you reconcile the two?

    With invaluable experience working alongside huge fashion names, such as Karl Lagerfeld, Jeroen van der Heide turned his passion for fashion to do social good and co-founded Impakt Tribe, a Netherlands-based platform that connects start-ups to Impact Investors. He launched his own companies with crowdfunding campaigns and uses his knowledge of this popular method to help businesses navigate the tricky path of early investments. In this video he talks about starting his own zero-waste T-shirt brand, TShared, where his customers vote on which designs get manufactured. His approach to the topic of money is refreshingly honest and he offers straightforward answers to questions that we might sometimes turn a blind eye to.

    Read More...
  • Pricing a Product for Retailers, Vibe Consulting

    with Maria Pesin
    Summary

    Have you ever wondered what it takes to grow a multi-million dollar business? Maria Pesin is a senior apparel industry executive with over 30 years of field experience and is the founder of New York-based Vibe Consulting. She is responsible for launching and growing several multimillion-dollar fashion businesses, including Sienna Studio and the Jessica Simpson brand, part of Fleet Street. In this video, she offers her tips on selling styles to retailers, drawing on her experience of working with the likes of Saks, Neiman Marcus, Bloomingdale’s and Nordstrom, as well as how to manage and better structure your markdowns during sale seasons.

    Read More...
  • Additional Pricing Methods & How to Add Value To Your Product

    with Charlie Bradley Ross
    Summary

    Discerning buyers will attract discerning customers. Maintaining a clear sight of your customer and product value, but also the practicalities, like resources, time and flexibility will give you a better advantage when you come to scaling your business or reaching out to a new market. This video, with Charlie Bradley Ross, will help you tap into some strategies for understanding the value of your product and the ways you can communicate it.

    Read More...

Past Events


Additional Links

What is blockchain and what can it do for the fashion industry?