Finances and Pricing Ethical Products

Finances and Pricing Ethical Products

with our industry experts

An incorrectly priced product range could make or break a business. A question the ethical clothing industry is consistently faced with is, how much are people willing to spend on sustainable fashion? Coupled with the challenges of starting a business without economies of scale, the task of setting prices can quickly become overwhelming. This Masterclass will help you make sense of the numbers and economic terminologies so that you can find the right pricing strategy for your product: crucial for the long-term success of your business.

In this Masterclass you will learn:

  • Introduction To Pricing For Retail And Wholesale

    with Thierry Bayle

    This is a 12 minute Lesson fromThierry Bayle, founder of Global Fashion Management, an international fashion business consultancy that has experience working with both retail and wholesale business models.

    It can be tricky to put a price on your product, but there are some practical guidelines you can follow to ensure your prices are aligned to your values. Establishing where your product sits in the market is a great place to start. Here Global Fashion Management share with us their expertise on setting pricing structures for both retail and wholesale business models.

  • Pricing Strategies for Ethical Brands

    with Jeroen van der Heide

    This is a 31 minute Lesson. For many social entrepreneurs, embracing the dualism — do good and make money — is not easy. Never the less, it's undeniable that in order to make any continued, positive impact, you must absolutely make money - so how do you reconcile the two?

    With invaluable experience working alongside huge fashion names, such as Karl Lagerfeld, Jeroen van der Heide turned his passion for fashion to do social good and co-founded Impakt Tribe, a Netherlands-based platform that connects start-ups to Impact Investors. He launched his own companies with crowdfunding campaigns and uses his knowledge of this popular method to help businesses navigate the tricky path of early investments. In this video he talks about starting his own zero-waste T-shirt brand, TShared, where his customers vote on which designs get manufactured. His approach to the topic of money is refreshingly honest and he offers straightforward answers to questions that we might sometimes turn a blind eye to.

  • Pricing A Fashion Product For Retailers

    with Maria Pesin

    Have you ever wondered what it takes to grow a multi-million dollar business? This is a 32 minute Lesson with Vibe Consulting, a New York-based sales consultancy founded by Maria Pesin. Maria is a senior apparel industry executive with over 30 years of field experience and responsible for launching and growing several multimillion-dollar fashion businesses, including Sienna Studio and the Jessica Simpson brand.

    In this Lesson, Maria offers her tips on selling styles to retailers - drawing on her experience of working with the likes of Saks, Neiman Marcus, Bloomingdale’s and Nordstrom - as well as how to manage and better structure your markdowns during sale seasons.

  • Additional Pricing Methods & How to Add Value To Your Product

    with Charlie Bradley Ross

    Discerning buyers will attract discerning customers. Maintaining a clear sight of your customer and product value, but also the practicalities, like resources, time and flexibility will give you a better advantage when you come to scaling your business or reaching out to a new market. This video, with Charlie Bradley Ross, will help you tap into some strategies for understanding the value of your product and the ways you can communicate it.



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