Want to break into the sustainable swimwear market? Innovation in swimwear production makes it an exciting space for sustainable design. However the swim market is also notoriously competitive and difficult to launch into. In this Masterclass, presented by a sustainable fashion and swimwear consultant, you'll gain a clear introduction to this booming market with an in-depth guide to starting an eco-swimwear label, covering marketing, sustainable design practices and manufacturing.
Vicki Wallis is the founder of The Fashion Business Coach, an online platform and consultancy that offers dedicated guidance to clothing brands seeking to launch and scale. Specialising in sustainable women's fashion and swimwear, she draws from her own passion for design, product development and sustainability issues in the industry.
In this Masterclass, you will learn:
- How to create a strategic plan to launch a successful swimwear collection
- How to optimise your marketing strategy to approach the competitive swimwear market
- About the key areas of sustainable design practice and how to incorporate these in your brand
- How to avoid common pitfalls in manufacturing swimwear collections
- What to include in a tech pack and how to get the most out of it with your manufacturers
- About the different sales options open to you and their respective benefits and considerations
- Material innovations and developments in the swimwear market, including prints
- Using swimwear as a force for good - body positivity, inclusivity, health and wellbeing, social impact
- The importance of trends in a competitive market
- What we can learn from nature when we consider materials and design
Prints For A Recycled Bottle Swimwear Linewith Paige Bolahood
Paige Bolahood is owner and founder of Bare Beach, a swimwear company passionate about getting rid of one-time-use plastics. Their swimsuits are made from “Repreve” - recycled polyester derived from plastic bottles. The products are entirely produced (including the bottle recycling) in North America. I was keen to hear from Paige about working with this exclusive fabric, the pros and cons of the printing process, and the highs and lows of her business so far.
Where to start when setting up a sustainable swimwear brandwith Vicki Wallis
So, you've decided you want to start a sustainable swimwear brand - but where should you start in order to achieve a successful business that's going to make the biggest splash possible? In this introduction to the Eco-Swimwear Masterclass, Vicki Wallis covers the key areas to consider when launching a new swim brand, including identifying your USP, planning a killer marketing strategy and connecting with your target market.
Sustainable Swimwear: How to be competitive in a crowded marketwith Vicki Wallis
The global swim market is booming and is set to be valued at over £22bn by the year 2024; there are more startups entering this space than in any other area of fashion. Therefore, it’s a must for your brand to have something specific that makes you stand out in a crowd. Even sustainability alone is no longer a USP because there are so many sustainable swim brands out there already. New brands need to take more time and care researching their marketing strategies before making business decisions.
In this lesson, Vicki Wallis addresses the ways businesses can use marketing to differentiate their brand, which is crucial in the overcrowded swimwear market.
What to Expect When Working with Swimwear Manufacturerswith Vicki Wallis
Because of the sudden influx of swim brands, there are a lot of manufacturers out there producing swimwear for new brands - but be sure to err on the side of caution! In this lesson, Vicki covers the common pitfalls brands make when working with manufacturers and how you can be sure to avoid them by following the practice of seasoned industry professionals. You'll also be guided in detail step-by-step through a working tech pack for swimwear, leaving with the confidence and knowledge to create your own.
How to design sustainable swimwearwith Vicki Wallis
The swimwear market is one of the most advanced in the fashion industry when it comes to sustainability. There are several routes you can take to design sustainable swimwear and in this lesson, Vicki Wallis covers the essential areas to take into account when establishing your collection.
Selling Your Swimwear Productwith Vicki Wallis
The opportunities for selling your swimwear range are vast and the the different options available to brands can get confusing. In this lesson, Vicki presents the pros and cons of some of the opportunities for sales, so that you can make an informed choice on what will work for your business.
Regulations And Directives For Toys, Childrenswear And UV Accessorieswith Sarah Blackham
Product technologist Sarah Blackham follows up her part one Introduction to Regulations and Directives with this more in-depth look at regulations and directives you should be aware of when producing toys, childrenswear or UV accessories and swimwear, along with your manufacturing obligations.
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London Contour Experts: Design and Development of Eco SwimwearSaturday Feb 1st, 2020
How to Make an Active Impact with RubyMoon SwimSaturday Feb 1st, 2020
January Networking: Panel Discussion on Eco SwimwearSaturday Feb 1st, 2020
Paper London: Eco Luxe Swim & Resort Wear JourneySaturday Feb 1st, 2020
How to Make a Splash With a Sustainable Swimwear LineThursday Feb 13th, 2020 - 10:30am