Want to break into the sustainable swimwear market? Innovation in swimwear production makes it an exciting space for sustainable design. However the swim market is also notoriously competitive and difficult to launch into. In this Masterclass, presented by a sustainable fashion and swimwear consultant, you'll gain a clear introduction to this booming market with an in-depth guide to starting an eco-swimwear label, covering marketing, sustainable design practices and manufacturing.
Vicki Wallis is the founder of The Fashion Business Coach, an online platform and consultancy that offers dedicated guidance to clothing brands seeking to launch and scale. Specialising in sustainable women's fashion and swimwear, she draws from her own passion for design, product development and sustainability issues in the industry.
In this Masterclass, you will learn:
- How to create a strategic plan to launch a successful swimwear collection
- How to optimise your marketing strategy to approach the competitive swimwear market
- About the key areas of sustainable design practice and how to incorporate these in your brand
- How to avoid common pitfalls in manufacturing swimwear collections
- What to include in a tech pack and how to get the most out of it with your manufacturers
- About the different sales options open to you and their respective benefits and considerations
- Material innovations and developments in the swimwear market, including prints
- Using swimwear as a force for good - body positivity, inclusivity, health and wellbeing, social impact
- The importance of trends in a competitive market
- What we can learn from nature when we consider materials and design
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Prints For A Recycled Bottle Swimwear Line
with Paige BolahoodSummary
Paige Bolahood is owner and founder of Bare Beach, a swimwear company passionate about getting rid of one-time-use plastics. Their swimsuits are made from “Repreve” - recycled polyester derived from plastic bottles. The products are entirely produced (including the bottle recycling) in North America. I was keen to hear from Paige about working with this exclusive fabric, the pros and cons of the printing process, and the highs and lows of her business so far.
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Where to start when setting up a sustainable swimwear brand
with Vicki WallisSummary
This is a 14 minute Lesson from design consultant Vicki Wallis of The Fashion Business Coach.
So, you've decided you want to start a sustainable swimwear brand - but where should you start in order to achieve a successful business that's going to make the biggest splash possible?
In this introduction to the Launching An Eco Swimwear Label Masterclass, Vicki Wallis covers the key areas to consider when launching a new swim brand, including identifying your USP, planning a killer marketing strategy and connecting with your target market.
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Sustainable Swimwear: How To Be Competitive In A Crowded Market
with Vicki WallisSummary
This is a 13 minute Lesson from fashion business coach and swimwear consultant Vicki Wallis. Vicki is founder of The Fashion Business Coach, with expertise in helping launch swimwear and activewear labels, and especially those with a focus on sustainability.
The global swim market is booming and is set to be valued at over £22bn by the year 2024; there are more startups entering this space than in any other area of fashion. Therefore, it’s a must for your brand to have something specific that makes you stand out in a crowd. Even sustainability alone is no longer a USP because there are so many sustainable swim brands out there already. New brands need to take more time and care researching their marketing strategies before making business decisions.
In this lesson, as part of a wider series on Launching An Eco Swimwear Label, Vicki Wallis addresses the ways in which businesses can use marketing to differentiate their brand in an overcrowded swimwear market.
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What to Expect When Working with Swimwear Manufacturers
with Vicki WallisSummary
Because of the sudden influx of swim brands, there are a lot of manufacturers out there producing swimwear for new brands - but be sure to err on the side of caution! In this lesson, Vicki covers the common pitfalls brands make when working with manufacturers and how you can be sure to avoid them by following the practice of seasoned industry professionals. You'll also be guided in detail step-by-step through a working tech pack for swimwear, leaving with the confidence and knowledge to create your own.
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How to design sustainable swimwear
with Vicki WallisSummary
The swimwear market is one of the most advanced in the fashion industry when it comes to sustainability. There are several routes you can take to design sustainable swimwear and in this lesson, Vicki Wallis covers the essential areas to take into account when establishing your collection.
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Selling Your Swimwear Product
with Vicki WallisSummary
The opportunities for selling your swimwear range are vast and the the different options available to brands can get confusing. In this lesson, Vicki presents the pros and cons of some of the opportunities for sales, so that you can make an informed choice on what will work for your business.
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Regulations And Directives For Toys, Childrenswear And UV Accessories
with Sarah BlackhamSummary
Product technologist Sarah Blackham follows up her part one Introduction to Regulations and Directives with this more in-depth look at regulations and directives you should be aware of when producing toys, childrenswear or UV accessories and swimwear, along with your manufacturing obligations.
Thumbnail image: www.ispo.com
Interviews
London Contour Experts: Design and Development of Eco Swimwear
Saturday Feb 1st, 2020
How to Make an Active Impact with RubyMoon Swim
Saturday Feb 1st, 2020
January Networking: Panel Discussion on Eco Swimwear
Saturday Feb 1st, 2020
Paper London: Eco Luxe Swim & Resort Wear Journey
Saturday Feb 1st, 2020
Technical Tutorials
Past Events
Follow on Masterclasses:
The Design Process: From Design To Product
Recycled Fabrics: The Social, Economic and Environmental Impacts
Additional Reading
Spring Summer 2022 Colour And Material Trends: Premiére Vision
Monday Feb 22nd, 2021
What can you make with our Recycled Polyester Satin fabrics?
Wednesday Jul 1st, 2020
Our Pick of Ethical and Sustainable Swimwear & Activewear Brands
Wednesday Apr 1st, 2020
Transforming the swimwear industry with Deakin and Blue at Pure Origin
Friday Feb 14th, 2020
What is Fast Fashion and Why Is It Still So Popular?
Monday Jan 20th, 2020
Eco producers, manufacturers and innovators at Première Vision September 2019
Monday Sep 30th, 2019
Tips for attending fabric trade shows like Première Vision
Monday Sep 30th, 2019
The sustainable brands redefining luxury with made-to-order business models
Monday Sep 16th, 2019
Sustainable Fashion Packaging Alternatives for Eco Businesses
Monday Jul 15th, 2019
What Is Zero Waste Fashion Design All About?
Wednesday Apr 26th, 2017