Where to start when setting up a sustainable swimwear brand

Vicki Wallis Saturday, 1 February 2020

This is a 14 minute Lesson from design consultant Vicki Wallis of The Fashion Business Coach.

So, you've decided you want to start a sustainable swimwear brand - but where should you start in order to achieve a successful business that's going to make the biggest splash possible?

In this introduction to the Launching An Eco Swimwear Label Masterclass, Vicki Wallis covers the key areas to consider when launching a new swim brand, including identifying your USP, planning a killer marketing strategy and connecting with your target market.

In this Lesson you will learn:

  • Why swimwear brands have more than just 'sustainability' in their USP these days
  • Why you should not be starting with design when launching a brand, and where to begin instead
  • How identify and select a target customer 
  • How to get a head start on your marketing strategy in the early days of your brand

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Next Lesson

  • Sustainable Swimwear: How To Be Competitive In A Crowded Market

    with Vicki Wallis

    This is a 13 minute Lesson from fashion business coach and swimwear consultant Vicki Wallis. Vicki is founder of The Fashion Business Coach, with expertise in helping launch swimwear and activewear labels, and especially those with a focus on sustainability.

    The global swim market is booming and is set to be valued at over £22bn by the year 2024; there are more startups entering this space than in any other area of fashion. Therefore, it’s a must for your brand to have something specific that makes you stand out in a crowd. Even sustainability alone is no longer a USP because there are so many sustainable swim brands out there already. New brands need to take more time and care researching their marketing strategies before making business decisions. 

    In this lesson, as part of a wider series on Launching An Eco Swimwear Label, Vicki Wallis addresses the ways in which businesses can use marketing to differentiate their brand in an overcrowded swimwear market.