Where to start when setting up a sustainable swimwear brand
So, you've decided you want to start a sustainable swimwear brand - but where should you start in order to achieve a successful business that's going to make the biggest splash possible? In this introduction to the Eco-Swimwear Masterclass, Vicki Wallis covers the key areas to consider when launching a new swim brand, including identifying your USP, planning a killer marketing strategy and connecting with your target market.
In this video you'll learn:
- Why swimwear brands have more than just 'sustainability' in their USP these days
- Why you should not be starting with design when launching a brand, and where to begin instead
- How identify and select a target customer
- How to get a head start on your marketing strategy in the early days of your brand
Login to view this lesson. Not a Professional Member of The Sustainable Fashion Collective?
Sustainable Swimwear: How to be competitive in a crowded marketwith Vicki Wallis
The global swim market is booming and is set to be valued at over £22bn by the year 2024; there are more startups entering this space than in any other area of fashion. Therefore, it’s a must for your brand to have something specific that makes you stand out in a crowd. Even sustainability alone is no longer a USP because there are so many sustainable swim brands out there already. New brands need to take more time and care researching their marketing strategies before making business decisions.
In this lesson, Vicki Wallis addresses the ways businesses can use marketing to differentiate their brand, which is crucial in the overcrowded swimwear market.