Paper London: Eco Luxe Swim & Resort Wear Journey
Using their influential space as a platform for communication, Paper London are educating their customers as to why their garments should be purchased over something else. The brand's approach to fashion is more 'therapy' than towards making a profit; their belief in the transformative power of clothing is inherent in their mission statement. Paper London received the British Fashion Council Contemporary Award two seasons in a row, with their resort collections being well received by the press. Having seen first-hand the impact of climate change on the planet and humans, they are keen to implement more responsible strategies.
Watch on for a presentation from Paper London's Managing Director and co-founder Philippa Thackeray, in which she focuses on how their journey began and the values that underpin the brand, their selected sustainable solutions, and using collaboration for empowerment.
In this video you'll learn:
- How Paper London began their journey
- How to take one core value and stick with it
- What the benefits of recycled nylon is for swimwear
- The urgency of using platforms for education
- Paper London's next steps and sustainable solutions
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