Sustainable Swimwear: How To Be Competitive In A Crowded Market

Vicki Wallis Saturday, 1 February 2020

This is a 13 minute Lesson from fashion business coach and swimwear consultant Vicki Wallis. Vicki is founder of The Fashion Business Coach, with expertise in helping launch swimwear and activewear labels, and especially those with a focus on sustainability.

The global swim market is booming and is set to be valued at over £22bn by the year 2024; there are more startups entering this space than in any other area of fashion. Therefore, it’s a must for your brand to have something specific that makes you stand out in a crowd. Even sustainability alone is no longer a USP because there are so many sustainable swim brands out there already. New brands need to take more time and care researching their marketing strategies before making business decisions. 

In this lesson, as part of a wider series on Launching An Eco Swimwear Label, Vicki Wallis addresses the ways in which businesses can use marketing to differentiate their brand in an overcrowded swimwear market.

In this Lesson you will learn:

  • Why a killer marketing strategy is a must to stand out in the swimwear market
  • How to approach your marketing strategy to build meaningful relationships and make sales
  • About content marketing and how to optimise it for your brand
  • Swim-specific examples of content marketing that you can adapt

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Next Lesson

  • What to Expect When Working with Swimwear Manufacturers

    with Vicki Wallis

    Because of the sudden influx of swim brands, there are a lot of manufacturers out there producing swimwear for new brands - but be sure to err on the side of caution! In this lesson, Vicki covers the common pitfalls brands make when working with manufacturers and how you can be sure to avoid them by following the practice of seasoned industry professionals. You'll also be guided in detail step-by-step through a working tech pack for swimwear, leaving with the confidence and knowledge to create your own.