Avoid Counterfeiting With NFC Tags and Blockchain

Collect ID Wednesday, 1 September 2021

A bitesize 8 minute lesson that looks at why counterfeiting is bad for business, and how to avoid it using transparency-through-technology solutions like NFC tags and blockchain. Presented by CollectID co-founders David Geisser and Sergio Muster, you will understand why authenticity is key for footwear brands and consumers. They also explain the fan community surrounding footwear hype and why finding your footwear audience is important for loyalty.


In this lesson you will learn:

  • Why counterfeiting is bad for your brand
  • How to utilise transparency technology like NFC tags and blockchain
  • How trends have developed in footwear
  • What the sneaker fan community looks like

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