How To Conduct Good Research

Malin Ekengren Wednesday, 1 September 2021

Malin Ekengren is a denim specialist with years of experience designing for well-renowned denim brands, including Levi Strauss & Co. In this bitesize 7 minute lesson, Malin takes you through how to conduct good research so that your product is rooted in the past, but innovates for the future. Though Malin has a background in denim, this advice is applicable to all product design research.

This webinar was edited and renamed with permission by Transformers Foundation, where this presentation originally aired as part of TransformersED, and by Malin Ekengren themself.

Thumbnail image: from Malin's presentation


In this lesson you will learn:

  • How to conduct good research
  • How research can benefit your brand
  •  Why the history of brands, products and culture is important for designers

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