3D Printing For Footwear And Marketing A Niche Product
In this 15 minute lesson, designer and maker Philippe Holthuizen gives his insight on how 3D printing can work for footwear, particularly within a sustainable setting. His brand FUSED Footwear offers super cool sneakers all printed with his own tinkered with 3D printer, all of which can also be returned and recycled. Philippe provides honest advice on launching and growing a business that offers a niche product, including what you should consider when it comes to scaling, pricing, finding your audience and how to grow as a creative business person.
In this lesson you will learn:
- How and why Philippe founded Fuse Footwear
- About 3D printing and how it can be used to create footwear
- The benefits of 3D printing footwear
- Applications for 3D printing in performance footwear
- How to start 3D printing shoes and how to sell them
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Avoid Counterfeiting With NFC Tags and Blockchainwith Collect ID
A bitesize 8 minute lesson that looks at why counterfeiting is bad for business, and how to avoid it using transparency-through-technology solutions like NFC tags and blockchain. Presented by CollectID co-founders David Geisser and Sergio Muster, you will understand why authenticity is key for footwear brands and consumers. They also explain the fan community surrounding footwear hype and why finding your footwear audience is important for loyalty.