Success in E-commerce with Connie di Gennaro, Wolf & Badger
Connie di Gennaro
Thursday, 1 March 2018
As a business that has grown exponentially since their launch in 2010, Wolf & Badger have made their name in the e-commerce space selling sustainable, independent brands. In this video, their Chief Commercial Officer, Connie Di Gennaro discusses all the elements that make a fantastic online shopping experience.
In this Lesson, you will learn:
- What buyers look for in a brand
- How to get restocked by a shop and retain your customers
- The key ingredients to a great shopping experience
- How to write a killer product description
- What to do if something isn't selling
- How to upsell a product
- Tips and tricks for e-commerce photography
- How to increase sales in low buying seasons
- How to have a sale without damaging your brand reputation
- Common mistakes to avoid & words of wisdom in e-commerce
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