Success in E-commerce with Connie di Gennaro, Wolf & Badger
As a business that has grown exponentially since their launch in 2010, Wolf & Badger have made their name in the e-commerce space selling sustainable, independent brands. In this video, their Chief Commercial Officer, Connie Di Gennaro discusses all the elements that make a fantastic online shopping experience.
In this Lesson, you will learn:
- What buyers look for in a brand
- How to get restocked by a shop and retain your customers
- The key ingredients to a great shopping experience
- How to write a killer product description
- What to do if something isn't selling
- How to upsell a product
- Tips and tricks for e-commerce photography
- How to increase sales in low buying seasons
- How to have a sale without damaging your brand reputation
- Common mistakes to avoid & words of wisdom in e-commerce
Login to view this lesson. Not a Professional Member of The Sustainable Fashion Collective?
How To Write Compelling Copywith Tom Hunt
Tom Hunt has vast experience in running and growing online businesses - from an e-commerce fashion brand to an online marketplace, to tech businesses, and more - the key to his many business successes is undoubtedly his incredible marketing skills. Learn the exact technique Tom uses to write copy to influence his customer, using the power of authority, community and... Aida.