What is Branding
Barney Bryant has been in the design and branding industry for years working with the likes of Tetley, Veet, Quality Street to name but a few. He now channels his genius into his own specialist brand design agency for eco and ethical organisations called Bright Green Brands.
"After seeing the benefit that (not so ethical) companies like Unilever, Nestle and Tesco gained from strategic design, I felt I had to do something to offer that level of service to organisations that had a little more care and consideration for the environment."
Barney Bryant -Bright Green Brands
In his video he takes us through a branding "Mind Map", exploring all of the ways we can incorporate branding into your business. Including the emotions and thoughts it conveys - what people think you’re about and your tone of voice, to the visual reflection of your brand identity and your online presence, to how you talk and write about your company, to the sounds you're using!
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Brand Purpose and Customer Journeywith Andrew Holder-Ross
Andrew Holder-Ross is from boutique management consultancy Circus, He takes us through the importance of defining your purpose and brand strategy. He gives an insight into how Circus manage this for larger brands - from plotting customer journeys to crafting a brand story.