What is Branding

Barney Bryant Sunday, 1 October 2017

Barney Bryant has been in the design and branding industry for years working with the likes of Tetley, Veet and Quality Street to name but a few. He now channels his genius into his own specialist brand design agency, Bright Green Brands, for eco and ethical organisations.

"After seeing the benefit that (not so ethical) companies like Unilever, Nestle and Tesco gained from strategic design, I felt I had to do something to offer that level of service to organisations that had a little more care and consideration for the environment."

Barney Bryant - Bright Green Brands

In his lesson he takes us through a branding "Mind Map", exploring all of the ways you can incorporate branding into your business. Branding includes the emotions and thoughts it conveys - what people think you’re about and your tone of voice, to the visual reflection of your brand identity and your online presence, to how you talk and write about your company, to the sounds you're using!

Thumbnail image: Patrick Michalicka


In this lesson you will learn:

  • What branding is to your customers
  • How to work out what your 'brand' is
  • How to use a mind map to design your visual identity, colour palette and tone of voice
  • The importance of all of these elements for your brand identity

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Next Lesson

  • Brand Purpose and Customer Journey

    with Andrew Holder-Ross
    Summary

    Andrew Holder-Ross is from boutique management consultancy Circus. He takes us through the importance of defining your purpose and brand strategy, and gives you an insight into how Circus manage this for larger brands - from plotting customer journeys to crafting a brand story. Andrew worked with Circus to develop and mobilise strategies for a number of major brands across vertical sectors: from retail and hospitality to financial services and property and placemaking.

    Thumbnail image: Brad Neathery

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