What is Branding

Barney Bryant has been in the design and branding industry for years working with the likes of Tetley, Veet and Quality Street to name but a few. He now channels his genius into his own specialist brand design agency, Bright Green Brands, for eco and ethical organisations.

"After seeing the benefit that (not so ethical) companies like Unilever, Nestle and Tesco gained from strategic design, I felt I had to do something to offer that level of service to organisations that had a little more care and consideration for the environment."

Barney Bryant - Bright Green Brands

In his lesson he takes us through a branding "Mind Map", exploring all of the ways you can incorporate branding into your business. Branding includes the emotions and thoughts it conveys - what people think you’re about and your tone of voice, to the visual reflection of your brand identity and your online presence, to how you talk and write about your company, to the sounds you're using!

Thumbnail image: Patrick Michalicka