Brand Purpose and Customer Journey

Andrew Holder-Ross Sunday, 1 October 2017

Andrew Holder-Ross is from boutique management consultancy Circus. He takes us through the importance of defining your purpose and brand strategy, and gives you an insight into how Circus manage this for larger brands - from plotting customer journeys to crafting a brand story. Andrew worked with Circus to develop and mobilise strategies for a number of major brands across vertical sectors: from retail and hospitality to financial services and property and placemaking.

Thumbnail image: Brad Neathery


In this lesson you will learn:

  • Ways to define your brand purpose
  • Touchpoints in your custmer journey that you should focus on
  • Why being a small business is beneficial when telling your story

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    Thumbnail image: Averie Woodard

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