Brand Purpose and Customer Journey
Andrew Holder-Ross is from boutique management consultancy Circus, He takes us through the importance of defining your purpose and brand strategy. He gives an insight into how Circus manage this for larger brands - from plotting customer journeys to crafting a brand story.
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Narrative & Story Telling In Your Brand Strategywith Simona Campli
Simona Campli is an innovation coach and helps entrepreneurs to make positive changes in their personal and business lives. In this video, she talks about how to use narrative to create a business and brand - and really dives into effective copywriting and how it can feed back into the branding strategy.