Trends within sustainability
Charlie Bradley Ross
Monday, 2 September 2019
It’s almost impossible to open a fashion magazine or read a fashion blog today without seeing a mention of the “sustainable fashion trend”. And although we know that this is one trend that is NOT a trend, we can see micro-trends within sustainable design.
Within this wider new-found love for sustainable and ethical goodness, there is constant learning and discovery; things that seemed sustainable last year may be found to be harmful later. To take a recent example, bamboo was heralded as a super-eco fibre, but news released about the not-so-ethical manufacturing practices of some bamboo fibres, meant makers started to move away from that fibre in search of something else. There are lots of similar “movements” in response to new data, so I thought we could take a look at some of the current and most popular ones.
In this Lesson you will learn:
- About the current popular "trends" in fashion for sustainable design practices
- Practical tips for adapting your business to incorporate these trends
- How successful fashion brands are building their business models around key and current trends
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