How to Research and Forecast Trends
The market is constantly evolving and in order to retain your competitive edge, maintaining an informed oversight of the shapes, colours, design details, prints, fabrics, silhouettes and styles that will impact future fashion trends is critical.
Trends are influenced by a vast and complex set of factors. Yet, despite the mystery that shrouds the billion-dollar forecasting industry, the ability to research and forecast trends is something that you can learn to do yourself as the owner of your own business and brand.
Whether it’s setting aside time to scour social media for the latest fashion industry buzzwords or making headway into consumer research, read on to learn the principle ways of future-proofing your company.
In this Lesson you will learn:
- How, as a designer and business owner, you can stay abreast of current and upcoming trends in the market
- About a range of trend forecasting agencies and sites and the services that are right for your business
- Techniques and tools to do effective trend research in just 30 minutes per day
- The role of customer data and insights in making your business trend-focused
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Trends within sustainabilitywith Charlie Bradley Ross
It’s almost impossible to open a fashion magazine or read a fashion blog today without seeing a mention of the “sustainable fashion trend”. And although we know that this is one trend that is NOT a trend, we can see micro-trends within sustainable design.
Within this wider new-found love for sustainable and ethical goodness, there is constant learning and discovery; things that seemed sustainable last year may be found to be harmful later. To take a recent example, bamboo was heralded as a super-eco fibre, but news released about the not-so-ethical manufacturing practices of some bamboo fibres, meant makers started to move away from that fibre in search of something else. There are lots of similar “movements” in response to new data, so I thought we could take a look at some of the current and most popular ones.