Introduction to PR, Lacuna Lab Agency
Hear from Nirali Malji Shah from Antwerp-based digital and ethical marketing agency Lacuna Lab, who help ethical and sustainable brands. In this video, she discusses the complex world of PR and Marketing, how helpful an agency can be in this process and top tips when you're getting started.
In this video, you'll learn:
- What PR means.
- How to work out your marketing budget.
- Tips on maximising your PR efforts.
- What brands should do if they can't afford an agency.
- Things to think about before you spend on PR.
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What to Look for in a PR Company, Orchard and Broomewith Stephanie Sica
Stephanie Sica from the sustainable PR company, Orchard and Broome, discusses what to look for in a PR company, why a traditional PR company may not be right for your brand and things to consider before you get started.