Introduction to PR, Lacuna Lab Agency

Introduction to PR, Lacuna Lab Agency

Nirali Malji Shah Monday, 1 October 2018

Hear from Nirali Malji Shah from Antwerp-based digital and ethical marketing agency Lacuna Lab Fashion Agency, who help ethical and sustainable brands. In this video, she discusses the complex world of PR and Marketing, how helpful an agency can be in this process and top tips when you're getting started.

In this video, you'll learn:

  • What PR means.
  • How to work out your marketing budget.
  • Tips on maximising your PR efforts.
  • What brands should do if they can't afford an agency.
  • Things to think about before you spend on PR.

Login to view this lesson. Not a Professional Member of The Sustainable Fashion Collective?

Find out more here or, click to enjoy our free articles before upgrading

Next Lesson

  • What to Look for in a PR Company, Orchard and Broome

    with Stephanie Sica

    Stephanie Sica from the sustainable PR company, Orchard and Broome [no longer trading], discusses what to look for in a PR company, why a traditional PR company may not be right for your brand and things to consider before you get started.