Narrative & Story Telling In Your Brand Strategy
Simona Campli is an innovation coach and helps entrepreneurs to make positive changes in their personal and business lives. In this lesson, Simona talks about how to use narrative to create a business and brand - and really dives into effective copywriting and how it can feed back into the branding strategy.
Thumbnail image: Averie Woodard
In this lesson you will learn:
- Why effective copy is crucial in communicating your message
- How to start with writing effective, empathetic and emotionally-driven copy
- How to build a feedback strategy to communicate with your customers
- Why your team is essential in building your story
- How to create narrative and why it is important for your brand story
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Fashion Design Calendarwith James Hillman
In this video, James takes us through an overview of a traditional fashion design calendar, also known as a critical path.