Working with Sales Agents
Davina Ebikeme runs the London-based wholesale agency and brand consultancy July Rollings. She gives us an insight into what she does, the benefits of working with sales agents and the inner workings of holding a seasonal showroom.
With an impressive background as DKNY's wholesale sales executive and then managing the UK and international sales of renowned designer Hussein Chalayan, Davina is well placed to advise brands on the wholesale side of the fashion industry. She launched July Rollings with the mission to nurture and grow emerging and small brands, across ready to wear, footwear and accessories. July Rollings organises and manages seasonal sales campaigns for their clients, presents their collections to key retailers and consults on overall brand strategy from merchandising, pricing, development, production and sales.
In this video you will learn:
- What a sales agency is and their pros and cons.
- How much it will typically cost.
- What a sales campaign is.
- When to work with an agency and how to approach one.
- Making the most out of working with an agency.
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How To Approach Online Marketplaces & Stand Outwith Caroline Henne
Caroline Henne is Chief Marketing Officer Wolf & Badger. Her career started in large luxury brands and Google. She has incredible experience working with large luxury advertisers, including Rolex, and LVMH group to name a few. Her heart, however, was always in smaller, luxury brands; the story behind those companies and directly supporting those brands.
Wolf & Badger believes they sell the worlds best - unique, independent and ethical brands. Unique, independent and ethical is the absolute priority for them. They have two stores in London and one in New York with sales predominantly online. They sell womenswear, menswear, childrenswear. They love to work with smaller brands as they embrace independent, ethical brands.