Working with Sales Agents

Working with Sales Agents

Davina Ebikeme Thursday, 1 February 2018

Davina Ebikeme runs the London-based wholesale agency and brand consultancy July Rollings. She gives us an insight into what she does, the benefits of working with sales agents and the inner workings of holding a seasonal showroom.

With an impressive background as DKNY's wholesale sales executive and then managing the UK and international sales of renowned designer Hussein Chalayan, Davina is well placed to advise brands on the wholesale side of the fashion industry. She launched July Rollings with the mission to nurture and grow emerging and small brands, across ready to wear, footwear and accessories. July Rollings organises and manages seasonal sales campaigns for their clients, presents their collections to key retailers and consults on overall brand strategy from merchandising, pricing, development, production and sales.

In this Lesson you will learn:

  • What a sales agency is and their pros and cons.
  • How much it will typically cost.
  • What a sales campaign is.
  • When to work with an agency and how to approach one.
  • Making the most out of working with an agency.

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Next Lesson

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