Creating Your Sales and Marketing Strategies
The SFC Team
Tuesday, 1 March 2022
This is part six of What To Do Before You Launch Your Business: Creating Your Sales and Marketing Strategies. We are uncovering the Foundations Of A Healthy Business, but before you are ready to grow and thrive, you need to launch successfully!
Another whopping and potentially daunting subject to cover, especially if the thought of sales or marketing fills you with dread - ultimately it is talking about yourself and your business, but in order to be successful and grow your idea into a sustainable profitable venture, you need to sell! In this Lesson we uncover what a sales and marketing strategy is, and what you need in order develop one. We then guide you through the key elements of selling, from choosing where you should sell, to how you should sell, and all of the inbetween topics that will make the decision-making less frightening, such as creating a pre-order sales model, to opening your own shop, to using social platforms to sell.
As always, we are joined by industry professionals for expert input and guidance, including Connie di Gennaro, Sabine Harnau, Caroline Henne, Jonathan Chippindale, Zak Avery and Davina Ebikeme.
Firstly, watch the introduction video from Charlie Bradley Ross, where she explains the importance of developing a sales and marketing strategy that works for you. Then head into each segment below. Have your What To Do Before You Launch Your Business Checklist handy to make notes and check off what elements of your business you have already completed.
In this Lesson you will learn:
- What a sales strategy is
- What a marketing strategy is - plus a handy Marketing Plan template downloadable
- How to choose where you should sell, with an examination of how to sell on your own website
- About other sales platforms, including online marketplaces, Instagram and Depop
- How to work with buyers, stores and agents successfully and professionally
- What you need to consider if launching a pre-order sales model
- What you need to consider if opening your own physical store
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Planning Ahead To Keep Your Creative Business On Track
with The SFC TeamRead More...Summary
This is part seven of What To Do Before You Launch Your Business: Planning Ahead To Keep Your Creative Business On Track. We are uncovering the Foundations Of A Healthy Business, but before you are ready to grow and thrive, you need to launch successfully!
Once you have launched, you will really need to keep on track of your operations, your sales and your team. No matter whether you want to stay as you are, or grow and scale, you need to think smartly about your business, especially to be efficient with your resources and cash flow. In this Lesson we provide you with insight into various methods of maximising productivity, tech tools and automations to support and streamline your operations, and approaches to business wellbeing that should not be overlooked.
As always, we are joined by industry professionals for expert input and guidance, including systems strategist Kat Soper, fashion tech consultant Nataliya Makulova, and time management coach Clare Evans.
Firstly, watch the introduction video from Charlie Bradley Ross, where she explains just why planning ahead is integral to managing both yourself and your business. Then head into each segment below. Have your What To Do Before You Launch Your Business Checklist handy to make notes and check off what elements of your business you have already completed.