Branding Your Business: Purpose and Storytelling
The SFC Team
Tuesday, 1 March 2022
This is part four of What To Do Before You Launch Your Business: Branding Your Business: Purpose and Storytelling. We are uncovering the Foundations Of A Healthy Business, but before you are ready to grow and thrive, you need to launch successfully!
We hear time and again from established fashion brands that it was their purpose that drove them through difficult periods. Either they were struggling with sourcing, had issues in production, weren't seeing the sales they wanted, or simply didn't have the funds or time to focus on their endeavour. However, they saw a need for their product or service, and with a defined brand purpose they were able to hold on to their objective. In this Lesson we address what a "brand purpose" is, how to identify yours, and then how to tell this story to your customers and others across your production and retail teams. We also guide you in what you can do to stand out, especially in a crowded market or when "sustainability" is a buzzword.
As always, we are joined by industry professionals for expert input and guidance, including Andrew Holder Ross, Sabine Harnau, Simona Campli, Jennifer Hakim and Indie Foolheea.
Firstly, watch the introduction video from Charlie Bradley Ross, where she explains the importance of branding for the longevity and trust-building of your sustainable business. Then head into each segment below. Have your What To Do Before You Launch Your Business Checklist handy to make notes and check off what elements of your business you have already completed.
In this Lesson you will learn:
- What a "brand purpose" is, and how to identify yours
- How storytelling and the narrative of your brand is important to your sales
- How to use your branding to stand out, including packaging and photography
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Getting Ahead With Legal Requirements and Due Diligence
with The SFC TeamRead More...Summary
This is part five of What To Do Before You Launch Your Business: Getting Ahead With Legal Requirements and Due Diligence. We are uncovering the Foundations Of A Healthy Business, but before you are ready to grow and thrive, you need to launch successfully!
The legalities of running a business are overwhelming, there's no denying it. And often, as business owners, you simply do not have the experience or background to know what you need to have implemented before you launch a business. It's definitely daunting, but we are here to guide you through the considerations you need to make before you launch and throughout the growth of your business. We cover everything from Intellectual Property and counterfeiting, to modern slavery and equal employment opportunities, due diligence in materials testing, requirements for shipping, developing contracts for your workforce and supply chain, and certifications you may want to take forward in your business. It is a massive topic, however, just take it step by step.
As always, we are joined by industry professionals for expert input and guidance, including lawyer David Fyfield, Oritain fibre-tracing company, Collect ID, Martha Silcott (Fab Little Bag), Victoria Jenkins, Young Women's Trust and TSG Consulting.
Firstly, watch the introduction video from Charlie Bradley Ross, where she explains the absolute importance of knowing your legal requirements and how to implement due diligence across your sourcing, production, retail and HR teams. Then head into each segment below. Have your What To Do Before You Launch Your Business Checklist handy to make notes and check off what elements of your business you have already completed.