MUD Jeans: Designing Denim For Circularity

MUD Jeans are a denim brand that design for circularity. In this 30-minute interview, CSR Manager Laura Vicaria takes us through the design elements and business strategies that make MUD's products have a low environmental impact, while being stylish and well-fitting. MUD Jeans are B Corp certified, have PETA Vegan Approval and educate on circular living in order to increase transparency in a complex yet close-knit industry.

In this lesson you will learn:

What makes MUD Jeans circular, how to achieve circularity in your design, and take the concept further, into other aspects of your business
How to reduce returns for denim items with better sizing models
About the state-of-the-art dyeing and finishing techniques MUD Jeans have implemented, including foam dyeing
What ECOCHAIN technology can help you achieve in terms of Life Cycle Analysis
How to operate a successful lease model for jeans

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