MUD Jeans: Designing Denim For Circularity

MUD Jeans: Designing Denim For Circularity

Laura Vicaria Thursday, 1 April 2021

MUD Jeans are a denim brand that design for circularity. In this 30-minute interview, CSR Manager Laura Vicaria takes us through the design elements and business strategies that make MUD's products have a low environmental impact, while being stylish and well-fitting. MUD Jeans are B Corp certified, have PETA Vegan Approval and educate on circular living in order to increase transparency in a complex yet close-knit industry.

In this lesson you will learn:

  • What makes MUD Jeans circular, how to achieve circularity in your design, and take the concept further, into other aspects of your business
  • How to reduce returns for denim items with better sizing models
  • About the state-of-the-art dyeing and finishing techniques MUD Jeans have implemented, including foam dyeing
  • What ECOCHAIN technology can help you achieve in terms of Life Cycle Analysis
  • How to operate a successful lease model for jeans

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