KAPDAA - The Offcut Company: You'll Never Have Scraps Again
It started with a simple, sustainable idea for recycling designers’ offcuts and has grown into a flourishing business. KAPDAA - The Offcut Company take creative businesses’ scrap fabrics and turns them into stationery, ideal for marketing materials and additional upsells.
To get his business off the ground, founder Nish used guerrilla marketing tactics like standing outside of John Lewis for a day with an enormous prototype of his product (without the council’s permission!). He now works with everyone from Selfridges, to smaller boutique brands. In this video, you’ll hear all about his brilliant journey in upcycling.
In this video you'll learn:
- Key points that designers will be bursting to know about!
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