Greenwashing in Fashion: What is it and how can you avoid it?
Avoiding greenwashing is crucial for any sustainable brand, and even more so for brand using fibres such as bamboo, for which production processes can have a big impact on their sustainability. This panel discussion will take you through the different areas you need to consider when it comes to greenwashing and ensure you’re not misleading your customers with deceptive product information.
With guest speakers:
George Harding-Rolls (Campaign Manager, Changing Markets Foundation)
George is a Campaign Manager at the Changing Markets Foundation, a Dutch non-profit formed to accelerate solutions to sustainability challenges by leveraging the power of markets. He leads the organisation’s ‘Fossil Fashion’ campaign, exposing the industry’s environmentally disastrous reliance on fossil fuels during the climate crisis as well as the organisation’s latest project, greenwash.com. George is also a board member of the Conscious Advertising Network.
Sarah George (Senior Reporter, edie.net)
Sarah is the Senior Reporter for edie.net. She is at the front line of sustainable business news, attending key industry events, conducting high-profile interviews and writing in-depth analysis pieces.
In this video you'll learn:
- The definition of greenwashing
- Contemporary examples of greenwashing by brands
- What the Higg Index is and how it can be used in a misleading way by brands
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