Buttonbag: A High-Growth Craft Business Case Study

Sarah Marks Wednesday, 1 May 2019

Taking a business from your kitchen table, making it into a nationwide success story, and selling over 100,000 units a year sounds like a fairy tale. But organic growth isn’t about mysterious fortune; it’s about perceptiveness and being adaptable enough to make changes at breakthrough moments. We chatted to a craft company who has achieved lucrative organic growth and discuss what's necessary for successful scaling. 

Sarah Marks is the co-founder of Buttonbag, the hugely-successful kids craft business, comprising creatively packaged kits for children to learn how to sew, knit, cross-stitch, crochet, and more. Buttonbag is proof that it’s possible to get started from the kitchen table. They grew from a stall in London’s Greenwich Market, to be sold across a network of more than 200 stockists, including big-name retailers like Liberties, Waterstones and John Lewis. We hear from Sarah about the brand’s achievements, the steps of their growth and her experience selling at retail and wholesale levels.


In this video you'll learn:

  • Developing strategies to spot gaps in the market
  • Why it's important to stay flexible and agile
  • Growth tactics for selling at both retail and wholesale levels
  • What it's like to expand a kitchen table business to overseas markets
  • How to develop a catalogue retailers want
  • Experience of working with big retailers in the UK

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