Community Building: Maximise the Potential of Your Meetups

Hosting an event is an excellent way for your business to get direct exposure to the community in which you serve and even potential media and press outlets.

Anyone who's searched for new hobbies in their local area, or wanted to find like-minded people to hang out with will most likely have come across Meetup.com; an online platform that provides virtual space to organise events in the real world, activities that build communities and generate conversations. 

The platform has over 35 million users worldwide, covering every possible hobby and interest - and if you don't find it there already, you can quickly start your own Meetup group and host events. Individuals and businesses use meetup - it's a brilliantly smart way to reach out to new audiences, as well as keep tabs of the logistics of hosting events.

We're delighted to host this Live Q&A with Meetup.com's Maki Yamamoto about the ways you can maximise the platform's potential for building communities. She'll share insider tips on the platform's best practices for organisers, covering ways to get members to attend your event, how to encourage community spirit through activities and online, and why having a leadership team is a good idea.