Creating A Press Pack & Generating In-House Leads

Communicating your company's latest news and developments to press is a crucial strategy for marketing and business growth - so why do so many creative businesses struggle to do this? We've brought in an expert in FinTech PR, Lenna Lou, to demonstrate putting together a press pack and how to generate news-worthy ideas. Often the key to a successful PR strategy is creating engaging and informative copy so that publications do not need to edit this for you. Tap into Lenna Lou's incredible industry experience to help grow your knowledge and skills.