Creating A Press Pack & Generating In-House Leads

Creating A Press Pack & Generating In-House Leads

Charlie Bradley Ross Wednesday, 28 November 2018

Communicating your company's latest news and developments to press is a crucial strategy for marketing and business growth - so why do so many creative businesses struggle to do this? We've brought in an expert in FinTech PR, Lenna Lou, to demonstrate putting together a press pack and how to generate news-worthy ideas. Often the key to a successful PR strategy is creating engaging and informative copy so that publications do not need to edit this for you. Tap into Lenna Lou's incredible industry experience to help grow your knowledge and skills.

Los Angeles
Wednesday Nov 28th, 2018 - 10:00am
Wednesday Nov 28th, 2018 - 18:00pm
Wednesday Nov 28th, 2018 - 23:30pm
Thursday Nov 29th, 2018 - 05:00am

We cover:

  • How to generate editorial stories.
  • How to create a press pack.
  • How to approach journalists with your ideas.
  • What to do if you're ignored.

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