How To Use The Online Space To Share Your Knowledge And Educate

How To Use The Online Space To Share Your Knowledge And Educate

Sophie Rochester Tuesday, 1 June 2021

Sophie Rochester, the founder of UK-based social venture Yodomo, joined us to impart wisdom on the state of craft and material education, and provide advice on how you as a business can use the online space to share your knowledge and story.

Yodomo's aim is to increase wellbeing and understanding of materials through facilitating participation, so in this conversation, glean guidance on how you can do this through your own business to educate yourself and your audience - and create an additional revenue stream.

This is a 25-minute lesson.  

In this lesson you will learn:

  • How attitudes to participation and skill-sharing has changed in crafts and creative industries in recent years
  • How making can be used as an educational tool for awareness of topics and issues of sustainability
  • How Yodomo's online platform supports makers and learners 
  • How to approach the creation of educational or "how-to" video courses and content
  • How to reach the right audience with your content

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Next Lesson

  • Indigenous Food Systems And Land Justice

    with Stephanie Steele

    As all of our fibres come from the land - whether natural or synthetic - it is integral to understand and acknowledge the remarkable value within every single thread woven or knitted into the clothing we wear. Fibre systems are tied within food systems, and as a designer and business owner, it is your responsibility to educate yourself on where your materials come from, who produced them for you, and whether there is disparity in the basic human rights of those involved.

    There are major discrepancies in the land rights of indigenous peoples who fight against big corporations for what is rightfully their common property, and inequalities in land access across the world due to race, gender and caste. Wherever you look within your supply chain - even if you only operate digitally - there is a requirement of land to allow business to run, for products to be made, for people to survive.

    So what do you as an entrepreneur need to know in order to ensure you are supporting land justice, and therefore ensuring a future for incoming generations? Where do you look to educate yourself on seemingly new terminologies like "environmental justice", "intersectional environmentalism", "biodiversity", and "indigenous food systems"? In this lesson, we pull together resources that will get you started on understanding this topic and how it relates to fashion and textiles.

    Thumbnail image: iStock