Understand Your Customer Profile To Design Products With Longevity

Sue Barrett Wednesday, 1 September 2021

Sue Barrett is the founder of Denim Forum, a creative strategy, trend and advice agency focussed on helping creative businesses and brands unlock their purpose to anchor their business for growth. In this 11 minute lesson, Sue takes you on a journey of trend forecasting, and how you yourself can profile customers to build a brand that can sell, be trusted, and be desired. Though Sue's background is denim-product focussed, the inspiring learnings from this presentation cross over into all product categories, and especially those where consumer tribes are more notable, for instance, footwear.

This webinar was edited and renamed with permission by Transformers Foundation, where this presentation originally aired as part of TransformersED, and by Malin Ekengren themself.

Thumbnail image: from Denim Forum


In this lesson you will learn:

  • How fashion influencing has evolved
  • about the beginnings of brand identity in fashion
  • How to understand what consumers want
  • Consumer tribes and how they can be identified
  • Advice for designers 

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