Understanding How Your Customer Buys to Increase Your Sales
This is an in-depth 37 minute presentation from Christine Knott, the founder of Beyond The Box. This retail training and field marketing business was founded in 1999, and by 2018, Christine's company was one of the top training businesses in the UK, enabling sales staff to sell more effectively (the business is no longer operating). The overall aim is to encourage more of those satisfied customers who leave stores having bought products or services - and to come back as loyal customers who can't get enough. Beyond The Box teaches businesses how to raise average transaction values and improve conversion rates, and inspires employees to become sellers rather than servers.
This Lesson is specifically aimed at business-to-customer sales (whether in-person, online or over the phone), so if you are at all nervous about this type of interactive sales process and closing the deal - you will love this Lesson.
In this Lesson you will learn:
- Techniques to understand your client when you meet them
- How to "pre-close" and what it means
- How a customer buys and how to use that to your advantage
- The difference between impulse, planned, external and internal buyers
Login to view this lesson. Not a Professional Member of The Sustainable Fashion Collective?
Find out more here or, click to enjoy our free articles before upgrading
Introduction to Wholesale with Saumen Kar, London Organic PRwith Saumen Kar
This 50 minute Lesson is with expert is London Organic PR founder Saumen Kar, who has over 20 years experience in marketing and business consulting. Saumen realised that marketing, costing, and spreadsheets, aren’t every creative’s forte, so he launched his company to provide this help for brands. London Organic PR seeks to advise brands on areas from sourcing and manufacturing, to marketing, to sales. His biggest passion is “Made in the UK”.
In this Lesson, we demystify the wholesale process and how to maximise your sales with some fabulous tricks and advice, including his take on launching your own physical shop.